E-commerce SEO
Shopify vs WooCommerce SEO: what each platform lets you control
Is Shopify good for SEO? Yes, and so is WooCommerce: both platforms can rank. This comparison shows what you control on Shopify…
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Guides for growing an online store.
Practical guides on Meta Ads, Google Ads, e-commerce SEO and measurement for Shopify and WooCommerce brands, written from real account work.
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Buying guides
Questions to ask a marketing agency before you hire one (with good answers and red flags)
21 questions for your intro calls, grouped by topic, each with what a good answer sounds like and what should worry you.…
Buying guides
Marketing agency pricing models: how agencies charge, and how to compare quotes
Percentage of ad spend, flat retainer, performance fee, hourly or a hybrid: what each model rewards, how it behaves as your spend…
Buying guides
In house vs agency marketing (vs a freelancer): how e-commerce brands decide
In-house team, agency or freelancer? A side-by-side comparison on 7 factors, a total-cost worksheet built from US government pay data, and a…
Google Ads
Target ROAS bidding: how to set a target that’s actually profitable
Google's target ROAS bidding chases the return you ask for. The hard part is the number itself. Here's how the strategy works…
E-commerce SEO
Product schema markup: what Google requires, an annotated example and 12 checks
Product schema markup tells Google a product's price, availability and identifiers. Here's what Google requires, an example annotated property by property, and…
Meta Ads
Meta Conversions API on Shopify: set it up in 5 steps, then check it works
On Shopify, the Meta Conversions API is a setting, not a coding project. Here's how to switch it on in 5 steps,…
E-commerce SEO
Shopify SEO checklist: 21 checks in the order that matters
Most Shopify SEO checklists are 25 items in no order. This one has 21 checks in three tiers, says what Shopify already…
Google Ads
Performance Max vs Standard Shopping: 6 rules for choosing the right campaign
Performance Max reaches more of Google; Standard Shopping gives you more control. Here's how they differ, what happens when you run both,…
Meta Ads
Meta ads for ecommerce: a profit-first guide for online stores
Meta ads can be a store's most profitable channel or its most expensive habit. This guide puts the work in order: tracking…
Meta Ads
Meta ads creative testing: a 6-step framework, with the budget maths
Most creative tests on Meta end too early to mean anything. This framework fixes that: one variable per test, a budget worked…
Google Ads
Google Shopping feed optimization: 10 fixes in priority order
Your product feed is your targeting in Google Shopping. Here are 10 fixes in the order that matters, each tied to a…
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One practical e-commerce marketing guide a month
The month’s most useful guide on Meta Ads, Google Ads, SEO or tracking, in one short email.
Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough