Next.js development, AI-assisted and reviewed like software.

We start by asking whether you need Next.js at all. Shopify’s guide to headless commerce lists the good reasons: an experience themes can’t support, a frontend stack that doesn’t use Liquid, existing infrastructure, extra sales channels or a CMS integrated with the storefront. It also says plainly that a headless storefront costs more to build and run than a theme, and needs developers after launch. If none of those reasons apply, we recommend Shopify development on a theme instead.

Project one is the headless Shopify storefront. Shopify’s Storefront API serves products, collections, search and the cart and hands customers to Shopify’s checkout; the Customer Account API handles sign-in and orders. Shopify offers Hydrogen, its own toolkit, or any framework such as Next.js with the APIs called directly. We use Next.js when your team or your other systems already work in it, and we keep the private Storefront token on the server, never in browser code, as Shopify’s docs insist.

Project two is a frontend for headless WordPress or another CMS. Content stays where editors already work, and Next.js reads it through the WordPress REST API or the CMS’s API. With Incremental Static Regeneration, Next.js serves prerendered pages and updates them without rebuilding the whole site, so content-heavy sites stay fast without long builds. Our custom WordPress page covers the backend side.

Project three is a fast marketing or landing site: a few templates, its own content source and very little JavaScript, built for speed and for the campaigns that send traffic to it. Project four is a custom web app, such as a customer portal, a product configurator, a quote or booking flow, or an internal tool on top of your store’s data, with a Node.js backend where it needs one.

AI-assisted development is how we make Next.js development affordable. Kashif’s view is that a developer who knows the fundamentals can now build what used to need a team, because AI tools write the routine code. In practice that means AI drafts components, data fetching and tests, and a developer decides the structure, reads every change, checks the security-sensitive parts by hand and keeps the codebase small enough to maintain. The time saved goes into testing and documentation, not into cutting corners.

Speed and SEO are built into every Next.js development plan. Pages that don’t change per visitor are prerendered; images use Next.js’s image handling; client JavaScript is kept to what the page needs. Every route gets its metadata, canonical URL and structured data, the sitemap is generated, and when an existing site moves to Next.js, every old URL is mapped and redirected. We measure Core Web Vitals in the field, not only in a lab test.

Tracking moves with the site. A headless storefront doesn’t get Shopify’s theme-based pixels automatically, so analytics and ad platform events are rebuilt and tested against real orders, with server-side events where they help. That ties into our tracking service, so the new headless storefront reports sales at least as well as the old one.

Hosting is your choice. React’s own documentation notes that a Next.js app can be deployed to any host that supports Node.js or Docker containers, or exported as a static site. We set up hosting in your account, with preview deployments for every change, error monitoring and a rollback plan, and a Next.js developer on our side watches the first weeks after launch. Speed is judged against Google’s Core Web Vitals thresholds: main content within 2.5 seconds, a response to input within 200 milliseconds and layout shift of 0.1 or less.