Creative & branding · Brand collateral

Brand collateral your whole team can use.

We design brand collateral for businesses that have a logo and guidelines but not the everyday pieces. The complete brand kit covers templates, social, email signatures, a brochure, signage and merchandise artwork. Everything comes from your guidelines and is built so your team can use it without a designer.

200+ clients served 500+ projects delivered

Free brand collateral brief review

Tell us about your brand and the materials you use. We reply with a plan within 2 workdays.

Three fields and you’re done. We look at what you have, say what we’d make and how, and check it against the problems we see most often:

  • Everyone makes their own
  • Templates nobody can edit
  • The old logo lives on
Chat on WhatsApp Prefer to talk first? Send us your brief on WhatsApp.

Your plan comes by email as a PDF. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this review.

Fit

Who it’s for

  • Businesses with a new logo that now need everything else to match
  • Teams whose decks, proposals and social posts each look like a different company
  • Companies opening a new location, launching at a trade show or hiring fast
  • Marketing leads who want one shared library instead of files scattered across laptops

Not the right fit if you don’t have a logo or guidelines yet; start with brand identity design, which can include a starter kit. We design; you print with your own printer.

Problems we fix

Why brand collateral drifts off brand.

  • 01

    Everyone makes their own

    Sales, HR and marketing each improvise decks and documents.

  • 02

    Templates nobody can edit

    Designer files in tools the team doesn’t have.

  • 03

    The old logo lives on

    Outdated files in email signatures, proposals and shared drives.

  • 04

    Name used three ways

    The business name written differently on the sign, the invoice and the website.

  • 05

    One-off pieces

    A brochure, a banner and a T-shirt that don’t look related.

  • 06

    No library

    Nobody knows where the latest files are.

In 1:10 · animated

Before we change anything, we check five things.

A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.

What we check first in your brand collateral, an animated explainer of 1:10 with on-screen captions and controls to pause.

Read the transcript
  1. What we check first in your brand collateral Five checks on files that stay on brand after hand-off.
  2. 1. How many versions are in use? Sales, HR and marketing each improvise their own decks and documents. (Example business.)
  3. 2. Can the team edit the templates? Designer files in tools the team doesn’t have get rebuilt badly in whatever they do have. (Example team.)
  4. 3. Where does the old logo live on? Outdated files in email signatures, proposals and shared drives. (Example business.)
  5. 4. Is the name written one way? The business name spelled differently on the sign, the invoice and the website. (Example business.)
  6. 5. Does everyone know where the files are? Nobody knows where the latest files are, so old ones keep circulating.
  7. Then we fix them, in that order. Want this checked on your brand? The free growth audit covers all five, in writing.

Our approach

Brand collateral in five parts.

Part one is the inventory. Brand collateral is every piece your business uses to present itself, so we start by listing what you use today and what you’ll need in the next year: stationery and documents, presentations and proposals, social media, email, sales material, signage, uniforms and merchandise, packaging inserts, event material. Each item gets a priority, an owner on your team and the tool they use to edit it.

Part two is the everyday templates, built in your tools. Most brand collateral is edited by your team, not a designer, so presentation, proposal, letter, quote and invoice templates are built in the tools you use (PowerPoint, Google Slides, Word, Google Docs, Canva or your accounting software), with styles, layouts and the logo locked in place. A team member can make an on-brand proposal in minutes.

Part three is the brand kit for digital channels: social media templates for posts, stories and covers, profile images and banners for each platform, email signature designs, and a newsletter template. Each is sized for its platform and checked at actual size. Text colour pairs follow W3C’s contrast guidance from your guidelines, so the kit stays readable.

Part four is print and physical pieces: business cards and stationery, a company brochure or capability statement, roll-up and window graphics, signage and merchandise artwork such as T-shirts, mugs and bags, set up to each printer’s or supplier’s template. We design; you print. We deliver print-ready files made to your printer’s specification (size, bleed, colour profile and file format), and you place the print order with the printer you choose, so you see the printer’s price and proof directly. Each piece uses the same layout rules, so a banner at a trade show and a brochure on the table look like one brand.

Part five is consistency and the library. The business name, logo and contact details are written the same way everywhere, which also matters for search: Google’s Business Profile guidelines ask that your profile name reflect your real-world name as used on your storefront, website and stationery. Everything goes into one shared library, organised by use, with a short guide and old versions removed, so the latest file is the only file.

We deliver brand collateral in priority order, so the pieces your team uses most arrive first, and each one is checked by a person for spelling, colours, contrast and sizes before delivery. When the brand changes, the library makes it clear which files need updating.

Where AI helps: resizing templates for each platform, making mockups for approval and drafting copy variants for templates that a person edits. Where it doesn’t: your logo, your name or the template logic. Client work is shown anonymously: see real client results on our results page.

Brand collateral changes as the business grows, so the kit is built to be extended. Each new template follows a short rules page in the library: which layout to start from, which styles to use and where the logo goes. When you open a new location, hire a new team or attend a new trade show, the brand kit already has the starting point. We also mark which pieces are worth a designer’s time (a flagship brochure, a trade-show stand) and which your team can make from templates (social posts, proposals, menus), so brand collateral stays consistent without slowing anyone down.

A complete brand kit: documents and decks, social and email, print pieces, signage and merchandise, from one set of guidelines
The complete kit.

How we use AI here

Where AI helps (and where it doesn’t).

  • Resizing

    AI helps resize templates for each social platform and format.

  • Mockups

    AI shows the kit on cards, banners, shirts and screens for approval.

  • Copy drafts

    AI drafts placeholder copy for templates that a person edits.

Where we don’t use it: your logo, your business name or how templates are built. A person sets and checks every one.

What’s included

Deliverables, not promises.

  • Collateral inventory

    Every piece, its priority, owner and editing tool.

  • Document templates

    Decks, proposals, letters, quotes and invoices in your tools.

  • Digital brand kit

    Social templates, profile images, email signatures, newsletter.

  • Print pieces

    Stationery, brochure, roll-ups, window graphics and signage.

  • Merchandise artwork

    Shirts, mugs, bags and more, to each supplier’s template.

  • Shared library

    One organised library with a short guide.

  • Design check

    Spelling, colours, contrast and sizes on every piece.

A shared brand library organised by use, with the latest file only and a short guide
The latest file is the only file.

How we run it

Four steps, in this order.

Brand collateral runs inventory first, then templates, the kit and the library. Typical timing: the page or panel plan within 2 workdays, first designs within 1 week, and print-ready files within 2 to 3 weeks, revisions included.

  1. Step 1

    Inventory

    What you use.

  2. Step 2

    Templates

    In your tools.

  3. Step 3

    Kit

    Digital and print.

  4. Step 4

    Library

    One place, a guide.

Four steps of brand collateral: inventory, templates, kit, library
Inventory first.

Pricing

Starting prices, in US dollars.

The brief review is free. Paid work starts at these prices, and your exact cost is fixed in writing before any work begins.

  • Free brand collateral brief review

    Free no obligation

    Tell us about your brand and the materials you use. You get a written plan and a fixed quote before any paid work.

    Get my free review
  • After the brief review

    Brand collateral kit

    From $400 one-off

    The core templates and materials in your brand.

    • Collateral inventory
    • Document templates
    • Digital brand kit
    • Print pieces
    Start with the free review
  • Single item

    From $80 one-off, per design

    One extra piece in the same style.

    • One extra piece in the kit style
    • Built from your existing templates
    • Print or digital files
    • Editable source file
    Ask about this option

All prices are starting prices in US dollars. Custom work beyond these options is quoted after the review.

Per project

What you get with brand collateral

  • A complete brand kit in priority order
  • Templates your team can edit in their own tools
  • Print and merchandise files for your suppliers
  • One shared library with a short guide

On request, we can also coordinate the print order with the printer you choose.

Pricing

How pricing works

We quote after a short call and a look at what you use today, so the number is based on the real work. Each design project is a fixed one-off cost, agreed before work starts: from $400, with two revision rounds included.

Start with the free audit to get a quote for your store.

By industry

What changes for your category.

  • Real estate

    For real estate, proposal, listing and presentation templates every agent uses, plus site boards and signage.

  • Healthcare

    For healthcare, patient forms, appointment cards, signage and staff badges that match across every location.

  • Local businesses

    For local businesses, menus, price lists, window graphics, uniforms and social templates from one brand kit.

Sources

The documentation we work from.

Platform rules change. These are the official pages we check the work against, so you can check it too.

FAQ

Straight answers.

Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.

What is brand collateral?

Every piece a business uses to present itself: stationery, documents, presentations, social templates, email signatures, brochures, signage and merchandise.

What is in a brand kit?

The everyday templates and assets your team needs: document and presentation templates, social templates, profile images, email signatures and print files.

Can our team edit the templates?

Yes. Templates are built in the tools your team uses, such as PowerPoint, Google Slides, Word or Canva, with the brand locked in.

Do we need brand guidelines first?

Yes, or at least a logo, colours and fonts. If you don’t have them, brand identity design comes first and can include a starter kit.

Do you print the collateral?

No. We design and deliver files to each printer’s or supplier’s template, and you place the orders.

Why does consistency matter for search?

Google asks that your Business Profile name match your real-world name on your storefront, website and stationery. One kit keeps it consistent.

How long does a brand collateral project take?

It depends on how many pieces you need. We deliver in priority order, so the templates your team uses most arrive first.

Do you use AI for brand collateral?

For resizing, mockups and placeholder copy. Your logo, name and how the templates work are set and checked by a person.

Related guides

Read before you decide.

All Buying guides guides

Free growth audit

Find out what’s holding your store back.

Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.

  • Written audit as a PDF, delivered within 2 workdays (see a sample)
  • A video meeting to go through it, if you want to discuss next steps
  • Free and no obligation
  • Read-only access or screenshots are enough

Free audit
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