Amazon listing videos made to Amazon’s rules.

Part one is eligibility and placement. Amazon listing videos and other Amazon product videos can appear in several places: the listing’s image block, A+ content modules, the brand store, and Sponsored Brands video ads in search results. Most of these need the brand enrolled in Amazon Brand Registry, and the exact options depend on your marketplace and account. We check what your account can upload before we plan anything, so you don’t pay for a video with nowhere to go.

Part two is the content rules. Amazon reviews uploaded videos before they go live and rejects ones that break its guidelines. In practice, the rules we edit to are consistent: no website addresses, social handles or links that send shoppers off Amazon; no customer reviews, star ratings or claims like “best seller” on screen; no prices, discounts or time-limited offers; no comparisons that name competitors; and the language must match the marketplace. File limits and length rules sit on the upload screen and change, so we check them on each job rather than quoting numbers that may be out of date.

Part three is the story, which is the product, not the brand. Amazon listing videos work best when they show what a shopper can’t see in photos: the product in use, its real size against a hand or a room, what’s in the box, and the one feature that justifies the price. A typical listing video runs 30 to 60 seconds and shows the product within the first second, with captions and short on-screen labels so it works without sound.

Part four is the footage for your Amazon listing videos. We don’t run studio or on-location shoots: we have no studio, camera crew or set. Live-action footage comes from you, filmed on a phone or camera to our shot list, or from creators we brief for the job. Many Amazon product videos can also be made from what you already have: your packshots and lifestyle photos animated with motion graphics, 3D product renders, and short phone clips of the product in use. If you already have product videos for Shopify or social, we adapt them, removing anything Amazon won’t allow and recutting to horizontal.

Part five is Sponsored Brands video, which is an ad and needs to be edited like one. It autoplays in search results, usually without sound, so the product has to appear immediately and the benefit has to be readable on screen. We cut ad versions of 15 to 30 seconds from each listing video, with a stronger hook and the same content rules, and our Amazon Ads team can test them against your existing Sponsored Brands creative.

Delivery includes your Amazon listing videos ready to upload, titles that match your listing, caption files where the placement takes them, and a note on which ASINs each video belongs to. If Amazon rejects a video, we read the reason, fix the specific frame or line, and resubmit. We keep the project files, so a new colour or variant can be added to a video without starting again.

Amazon listing videos also feed your other channels. A clean, rules-safe product video usually works on your own product pages as well, and the vertical cuts we make for TikTok and Reels come from the same footage, so one filming session covers Amazon, your store and social.