Ecommerce consulting from people who build stores and run their ads.

Ecommerce consulting covers three kinds of question. Tech stack: which platform, theme, apps and integrations you need, and what to remove. Growth: which channels and offers deserve the next budget, and in what order. Conversion: why visitors don’t buy, and what to change first. Most engagements touch all three, because each depends on the others.

Tech stack advice starts with an inventory: platform and plan, theme, every app and what it costs, integrations with inventory, shipping, accounting and marketing tools, and the tracking set-up. We look for overlap, speed cost and risk, and recommend what to keep, replace or remove. When a platform move is on the table, we compare the real cost and benefit before anyone commits. Kashif has worked through migrations from Wix to Shopify for a high-ticket antique jewelry store and from Squarespace to GoHighLevel for a fashion e-commerce consultancy, so the advice covers the move itself, not just the destination.

A growth roadmap starts from unit economics: contribution margin per order, break-even ROAS and what a repeat customer is worth. From there we rank the options, such as a new channel, better retention flows, a higher average order value or conversion work, by impact, cost, confidence and time. Bidding targets such as target ROAS are set from those margins. For a fixed-price version, our growth strategy sprint turns this into a 90-day plan.

Conversion audits look at evidence before opinions: funnels in GA4 measured with e-commerce events, session recordings, the main templates on real phones, page speed against Core Web Vitals, and the checkout compared with Baymard’s checkout research. The output is a ranked list of fixes and tests, not a redesign mock-up.

Ongoing advisory keeps a senior ecommerce consultant close to your team: a monthly call, a review of the numbers, a second opinion on agency proposals and campaign plans, and quick answers before decisions that are hard to undo, like a theme change, a new app or a big discount event.

We advise on the platforms we build on: Shopify first, then WooCommerce and BigCommerce. Shopify’s own analytics and Shopify Flow are often the first places we look for quick wins. Advice is written so your team, your agency or our development team can act on it.

Kashif has worked with online stores since 2021, as digital marketing strategist for a high-ticket antique jewelry store in the US, and as SEO consultant for a fashion e-commerce consultancy. The people who give the advice also build stores and run Meta, Google and email, which keeps recommendations practical.

Every recommendation comes with the reason, the expected effect, the effort and who should do it. When something is uncertain, we say so and suggest a test instead of a guess. And if the honest answer is that the store doesn’t need a change, that’s what we’ll tell you.