Amazon Ads · Sponsored Products, Sponsored Brands, display

Amazon Ads management for brands that sell on Amazon and their own store.

As an Amazon PPC agency, we run Amazon Ads for e-commerce brands: Sponsored Products, Sponsored Brands and display ads, with weekly search-term harvesting and margin-based budgets. Because we also run your Google, Meta and store analytics, we judge Amazon on what it adds to total sales, not ACOS alone.

Get my free audit Chat on WhatsApp

200+ clients served 500+ projects delivered

Free Amazon ads review

Tell us your ASINs and we will review your ads within 2 workdays.

Three fields and you are done. We check your campaigns, search terms and spend, then send what to fix first.

  • Campaigns and search terms reviewed
  • Wasted spend flagged
  • A prioritized fix list
Chat on WhatsApp Prefer to talk first? Send us your store URL on WhatsApp.

Your PDF report comes by email. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this audit.

Results

Amazon ads results, in the Amazon Ads console.

Ten Amazon seller accounts running Sponsored Products, each shown in the Amazon Ads console for September 1–30, 2026, with the same four campaigns: exact, phrase, product targeting and auto. Together: $73,970.84 in ad spend brought $585,767.44 in sales and 16,204 purchases, a blended ROAS of 7.92 (ACOS 12.63%), with account ACOS from 9.20% to 14.95%. Account names are hidden.

Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $3,847.63 spend, $29,847.39 sales, 2,693 purchases, ACOS 12.89%, ROAS 7.76, 2,487,639 impressions and 11,487 clicks across 4 campaigns.
An Amazon seller account: $29,847.39 in sales from $3,847.63 in ad spend, 2,693 purchases, ACOS 12.89%, ROAS 7.76.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $4,863.79 spend, $38,647.29 sales, 2,183 purchases, ACOS 12.59%, ROAS 7.95, 1,378,493 impressions and 9,137 clicks across 4 campaigns.
An Amazon seller account: $38,647.29 in sales from $4,863.79 in ad spend, 2,183 purchases, ACOS 12.59%, ROAS 7.95.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $6,738.49 spend, $47,284.63 sales, 1,493 purchases, ACOS 14.25%, ROAS 7.02, 1,147,839 impressions and 8,247 clicks across 4 campaigns.
An Amazon seller account: $47,284.63 in sales from $6,738.49 in ad spend, 1,493 purchases, ACOS 14.25%, ROAS 7.02.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $7,848.63 spend, $56,847.39 sales, 1,397 purchases, ACOS 13.81%, ROAS 7.24, 1,837,649 impressions and 10,483 clicks across 4 campaigns.
An Amazon seller account: $56,847.39 in sales from $7,848.63 in ad spend, 1,397 purchases, ACOS 13.81%, ROAS 7.24.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $5,748.63 spend, $42,847.63 sales, 1,837 purchases, ACOS 13.42%, ROAS 7.45, 1,678,493 impressions and 11,347 clicks across 4 campaigns.
An Amazon seller account: $42,847.63 in sales from $5,748.63 in ad spend, 1,837 purchases, ACOS 13.42%, ROAS 7.45.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $6,487.39 spend, $47,863.79 sales, 1,127 purchases, ACOS 13.55%, ROAS 7.38, 1,587,493 impressions and 9,847 clicks across 4 campaigns.
An Amazon seller account: $47,863.79 in sales from $6,487.39 in ad spend, 1,127 purchases, ACOS 13.55%, ROAS 7.38.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $7,368.49 spend, $49,284.63 sales, 1,347 purchases, ACOS 14.95%, ROAS 6.69, 1,548,637 impressions and 9,137 clicks across 4 campaigns.
An Amazon seller account: $49,284.63 in sales from $7,368.49 in ad spend, 1,347 purchases, ACOS 14.95%, ROAS 6.69.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $9,486.37 spend, $71,648.93 sales, 1,297 purchases, ACOS 13.24%, ROAS 7.55, 1,047,839 impressions and 6,487 clicks across 4 campaigns.
An Amazon seller account: $71,648.93 in sales from $9,486.37 in ad spend, 1,297 purchases, ACOS 13.24%, ROAS 7.55.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $8,734.69 spend, $61,847.39 sales, 1,637 purchases, ACOS 14.12%, ROAS 7.08, 1,137,493 impressions and 7,849 clicks across 4 campaigns.
An Amazon seller account: $61,847.39 in sales from $8,734.69 in ad spend, 1,637 purchases, ACOS 14.12%, ROAS 7.08.
Amazon Ads Sponsored Products report for an Amazon seller account, September 1–30, 2026: $12,846.73 spend, $139,648.37 sales, 1,193 purchases, ACOS 9.20%, ROAS 10.87, 1,984,763 impressions and 9,487 clicks across 4 campaigns.
An Amazon seller account: $139,648.37 in sales from $12,846.73 in ad spend, 1,193 purchases, ACOS 9.20%, ROAS 10.87.

Fit

Who it’s for

  • Brands selling on Amazon as well as on Shopify, WooCommerce or BigCommerce
  • Sellers with Brand Registry, or ready to enroll, who want Sponsored Brands and a Brand Store
  • Accounts where automatic Amazon PPC campaigns run unchecked and spend climbs while profit doesn’t
  • Founders who want one person to see Amazon, Google and Meta side by side

Not the right fit if you need full Amazon account management: inventory, FBA shipments, reimbursements and seller-support cases. Our Amazon Ads management services cover the advertising, plus the listing work the ads depend on.

Problems we fix

Where Amazon Ads accounts leak money.

  • 01

    Automatic campaigns nobody prunes

    Auto targeting finds useful searches, but it also spends on loose matches for months when no one adds negative keywords or moves the winners into manual campaigns.

  • 02

    ACOS treated as the only number

    A low ACOS can mean the ads only catch shoppers who would have bought anyway. Without total sales in the picture, nobody knows whether advertising grows the business or just taxes it.

  • 03

    Branded searches inflating results

    Ads on your own brand name usually report a great ACOS. Mixed into one campaign with generic terms, they hide the generic keywords that lose money.

  • 04

    Listings that can’t convert the click

    Thin titles, few images, no A+ content and weak reviews mean the click is paid for and the sale doesn’t happen. The ads get blamed for a listing problem.

  • 05

    Bids set once and forgotten

    Placement multipliers, dayparting and bid changes need regular attention. Old bids keep competing for searches that stopped paying back.

  • 06

    Amazon and your store compete

    The same product is pushed on Amazon and on Google Shopping with no shared plan, so you pay twice to reach the same shopper and can’t tell which channel earned the order.

In 1:10 · animated

Before we change anything, we check five things.

A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.

What we check first in an Amazon Ads account, an animated explainer of 1:10 with on-screen captions and controls to pause.

Read the transcript
  1. What we check first in an Amazon Ads account Five checks, starting with what each product can afford to pay for a sale.
  2. 1. What is your break-even ACOS? Amazon defines ACOS as ad spend ÷ ad sales. Break-even ACOS is your profit margin before ad costs, so we work it out product by product before judging any campaign. (Example product with a 25% margin: a 32% ACOS loses money on every ad sale.)
  3. 2. Brand and generic, kept apart? Ads on your own brand name report a great ACOS. Mixed with generic terms in one campaign, they hide the keywords that lose money. (Example account; break-even ACOS 25%.)
  4. 3. Who prunes the auto campaigns? Automatic targeting finds useful searches, and spends on loose matches if nobody acts. Winners move to exact match; wasted terms become negatives. (Example search terms for a jewelry seller.)
  5. 4. Do ads grow total sales? (TACoS) TACoS is ad spend ÷ total sales, ads and organic together. Falling TACoS with rising sales means the ads build organic rank; rising TACoS means paying for orders you had anyway. (Example account: TACoS rose while total sales stayed flat.)
  6. 5. Can the listing convert the click? Ads can only send shoppers. Title, images, bullet points, reviews and the Buy Box decide whether they buy. (Example listing.)
  7. Then we fix them, in that order. Want this checked on your Amazon account? The free growth audit covers all five, in writing.

Our approach

Amazon Ads run on your margins.

Amazon defines ACOS as ad spend divided by ad revenue. It is a useful campaign number, and Amazon’s own ACOS guide explains how to work out a break-even ACOS from your profit margin. We set that break-even first, product by product, because a 30% ACOS is profitable on a ring with a 60% margin and a loss on a phone case with 25%.

Then we add the number Amazon doesn’t show on the campaign screen: TACoS, ad spend divided by total sales, ads and organic together. If TACoS falls while total sales grow, the ads are building organic rank. If it rises while sales stay flat, the account is paying for orders it would have had anyway.

Most of the week-to-week work is in Sponsored Products: harvesting search terms from automatic and broad campaigns, moving proven terms into exact match, adding negatives and adjusting bids by placement. Sponsored Brands and display ads come in once the core products are profitable and the brand has the creative to support them.

Amazon rarely sits alone. Most brands we talk to also sell through their own store, so we plan Amazon next to Google Ads and Meta Ads, and we judge the total on blended MER with tracking you can trust.

Amazon Ads: how ACOS and TACoS are calculated and what each one tells you
ACOS judges a campaign. TACoS shows whether advertising grows the whole business.

How we use AI here

How we use AI in Amazon ads and listings.

Amazon’s shopping assistant, Rufus, answers shoppers’ questions from listings, reviews and Q&A. That changes how listings are written, and it adds to the PPC work rather than replacing it.

  • Listings that answer questions

    We collect the questions buyers ask, from reviews, Q&A and support, and make sure bullets, A+ content and backend attributes answer them plainly.

  • Search term mining

    AI clustering of Sponsored Products search term reports shows which themes convert, which waste spend and which deserve their own exact-match campaign.

  • Review themes

    We summarize what reviews praise and complain about, then feed that into listing copy, images and the product team.

Where it doesn’t help: AI can’t fix a weak offer or poor reviews, and we never write or buy reviews. Amazon’s policies and the FTC both prohibit fake reviews.

What’s included

Deliverables, not promises.

  • Account and listing audit

    Campaign structure, search terms, bids, placements and wasted spend, plus the listings behind your top products: titles, images, A+ content and reviews.

  • Break-even and target ACOS per product

    Worked out from your selling price, product cost, Amazon fees and shipping, so every bid has a profit limit behind it.

  • Sponsored Products structure

    Automatic, broad, phrase and exact campaigns with clear jobs, branded and generic terms split, and product targeting for competitor and category pages.

  • Weekly search-term harvesting

    Converting searches move to exact match, wasteful ones become negatives, and the result is logged so you can see what changed.

  • Sponsored Brands and display ads

    Brand headline, video and Store campaigns once Brand Registry is in place, and display retargeting where the margins support it.

  • Listing fixes the ads depend on

    Title, bullet and image recommendations for the products we advertise, written for both the shopper and Amazon’s search.

  • One report with TACoS

    Amazon Ads sales, total sales, ACOS and TACoS by product, next to your Google and Meta numbers.

Sponsored Products campaign structure: automatic and broad discovery feeding exact match, with branded terms kept apart
Discovery campaigns find the searches. Exact match is where the proven ones get budget.

How we run it

Four steps, in this order.

Bids only rise once the margins are known. Typical timing: the audit within 2 workdays, setup and fixes in about a week, the first optimization cycle within 2 weeks, and the first monthly report after 30 days.

  1. Step 1

    Audit and margins

    We review the campaigns, search terms and listings, and calculate break-even ACOS for the products you sell most.

  2. Step 2

    Clean up and restructure

    Branded and generic terms are split, wasted search terms are negated and the campaign structure is rebuilt around your top products.

  3. Step 3

    Harvest and test

    Search terms move from discovery campaigns to exact match every week. Sponsored Brands and display tests start on the products that already pay back.

  4. Step 4

    Scale on TACoS

    Budget goes to the products where ads lift total sales, and we cut where they only buy orders you would have had anyway.

The four steps of our Amazon Ads process, from margins to scaling on TACoS
Bids only rise once break-even ACOS is known for each product.

Pricing

Starting prices, in US dollars.

The audit is free. Paid work starts at these prices, and your exact cost is fixed in writing before any work begins.

  • Free audit

    Free no obligation

    Tell us your ASINs and we will review your ads within 2 workdays.

    Get my free audit

  • Fixed scope

    Amazon ads setup

    From $450 one-off

    Campaigns rebuilt with proper structure.

    • Campaign structure built
    • Negative keywords added
    • Tracking verified
    Start with the free audit

  • Monthly Amazon ads

    From $450 monthly, plus ad spend

    Management and testing each month.

    • Weekly optimization
    • Search term mining
    • A monthly report
    Ask about this option

All prices are starting prices in US dollars. Custom work beyond these options is quoted after the audit.

By industry

What changes for your category.

  • Jewelry

    Buyers zoom in on every photo and read every review before a gift purchase. We advertise the listings with the strongest images and reviews first, and plan budgets around Valentine’s Day and the holidays.

  • Fashion & apparel

    Sizes and colors split one product into many variations. We advertise the parent listing with the strongest reviews and keep out-of-stock sizes from wasting clicks.

  • Luxury & high-ticket

    High prices mean fewer, larger orders. We give campaigns longer to gather data and judge them over weeks, not days, before cutting bids.

Sources

The documentation we work from.

Platform rules change. These are the official pages we check the work against, so you can check it too.

FAQ

Straight answers.

Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.

What is a good ACOS?

There isn’t one number. A good ACOS is below your break-even ACOS, which comes from your profit margin before ad costs. A product with a 40% margin breaks even at a 40% ACOS. We set a target per product, then also watch TACoS to see whether ads grow total sales.

Do we need Brand Registry?

For Sponsored Products, no. For Sponsored Brands, Brand Stores and several brand tools, yes. If you own a registered or pending trademark, we can help you work through enrollment before we plan brand campaigns.

Do you manage Vendor Central accounts too?

We focus on the advertising, which runs in the Amazon Ads console for both sellers and vendors. Inventory, purchase orders and vendor negotiations stay with your team.

Will Amazon Ads hurt our own store’s sales?

It can shift some buyers from your store to Amazon. That’s why we look at both channels together and judge growth on total revenue and blended MER, not on Amazon’s numbers alone.

How fast do Amazon Ads results show?

Sponsored Products can bring sales from the first days, but bids and search terms need a few weeks of data before the account settles. Organic rank gains from advertising take longer, which is why we track TACoS month by month.

Do you write listings and A+ content?

We review and rewrite titles and bullets for the products we advertise, and brief the images and A+ modules. Full catalog management and product photography aren’t part of this service.

Related guides

Read before you decide.

All Buying guides guides

Free growth audit

Find out what’s holding your store back.

Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.

  • Written audit as a PDF, delivered within 2 workdays (see a sample)
  • A video meeting to go through it, if you want to discuss next steps
  • Free and no obligation
  • Read-only access or screenshots are enough
Chat on WhatsApp [email protected]

Free audit
Chat on WhatsApp