Founder, Above Clicks

Kashif Khan

Performance marketing: Meta Ads, Google Ads & SEO

Turning ad spend into profit, built on solid technical foundations and judged by revenue, not vanity metrics.

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Kashif Khan
Kashif Khan Founder, Above Clicks

Kashif’s story

From code to campaigns

Turning ad spend into profit, built on solid technical foundations and judged by revenue, not vanity metrics.

Kashif Khan came to marketing through code. With 8-10 years in digital marketing, starting as a WordPress and PHP developer doing SEO, Kashif learned early that a campaign can only perform as well as the site and the tracking behind it. That still shapes the work: technical foundations first, ad spend second.

Over those years, that developer's eye was put to work in very different industries. At a marketing consultancy in New Delhi, Kashif ran PPC lead generation, SEO, social media and web development, and also led marketing and IT for an aviation academy and digital operations for a hospital.

Since June 2024, as Director (Digital Operations) at an education and study-abroad consultancy in Noida, Kashif has led SEO and performance-led admissions growth for MBBS, pilot training and study abroad programmes.

Alongside, Kashif works with e-commerce clients in the US: a high-ticket antique jewelry brand (including its move from Wix to Shopify), a jewelry e-commerce brand, and a fashion e-commerce consultancy, whose technical and on-page SEO Kashif handles.

Kashif founded Above Clicks to bring that experience to e-commerce brands selling internationally: ad spend judged by revenue, not vanity metrics, on foundations that hold up when budgets grow.

How Kashif works

  1. Profit over vanity metrics

    Success is measured in revenue and qualified leads, not clicks, likes or impressions.

  2. Technical foundations first

    The site and its technical SEO get sorted before any ad budget is scaled.

  3. Conversion-first funnels

    Every landing page and funnel is built to turn visitors into customers, and to stay compliant.

Experience

Where the experience comes from

9 years across e-commerce, education, aviation and healthcare, in-house and for clients.

  1. Founder

    Above Clicks, New Delhi

    Performance marketing for e-commerce brands: Meta Ads, Google Ads and SEO

  2. Jun 2024 – present

    Director (Digital Operations)

    Education & study-abroad consultancy, Noida

    SEO and performance-led admissions growth for MBBS, pilot training and study abroad

  3. Aug 2022 – present

    SEO & Digital Marketing Consultant (freelance)

    Fashion e-commerce consultancy, New York

    Technical and on-page SEO

  4. Nov 2021 – present

    Digital Marketing Strategist (freelance)

    High-ticket antique jewelry brand, US

    Marketing strategy, and the store’s move from Wix to Shopify

  5. Digital Marketing Manager; IT & Digital Operations Head

    Marketing consultancy, New Delhi

    PPC lead generation, SEO, SMM, SEM and web development

  6. Marketing & IT Head

    Aviation academy (pilot training)

  7. Digital Operations Head

    Hospital (healthcare)

Credentials

Certifications and expertise

9 of 16 certifications listed here.

Meta4

  • Meta Social Media Marketing Specialization
  • Fundamentals of Social Media Advertising
  • Advertising with Meta
  • Measure and Optimize Social Media Marketing Campaigns

Google4

  • Attract and Engage Customers with Digital Marketing
  • Foundations of Digital Marketing and E-commerce
  • Technical Support Fundamentals
  • The Fundamentals of Digital Marketing Digital Garage

University of Colorado Boulder1

  • Search and Display Advertising

Areas of expertise

  • SEO
  • Technical SEO
  • Google Ads
  • Meta Ads
  • PPC
  • Performance marketing
  • Lead generation
  • Digital strategy
  • Social media marketing
  • Content marketing
  • E-commerce marketing
  • Sales funnel optimization

Editorial

Guides Kashif reviewed

Kashif reviews the guides on this site before they go live. How they are researched, drafted with AI assistance, fact-checked and reviewed: editorial policy.

Free growth audit

Find out what’s holding your store back.

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  • Written audit as a PDF, delivered within 2 workdays (see a sample)
  • A video meeting to go through it, if you want to discuss next steps
  • Free and no obligation
  • Read-only access or screenshots are enough
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