LinkedIn management that sounds like the founder, not a brand.

Part one of LinkedIn management is the founder’s voice and topics. We interview the founder for 45 to 60 minutes, then every month for 20 to 30 minutes, and write down what only they can say: opinions formed from real work, mistakes and lessons, how they make decisions, the questions clients ask them. Posts are built from those interviews, so they carry real experience. We also note the words they use and the ones they’d never use.

Part two of LinkedIn management is the posts. Ghost-written LinkedIn posts in the founder’s voice, a mix of short opinions, lessons from real projects (without client names unless permitted), how-to posts, carousels (PDF documents that readers swipe) and short videos when the founder is willing. The founder approves every post before it goes out; nothing is published in their name without their sign-off.

Part three of LinkedIn management is the profile and the company Page. The founder’s profile gets a headline that says who they help and how, a featured section with a clear next step, and an About section written for buyers. The company Page gets a plan of its own, using LinkedIn’s Page features: reshares of the founder’s best posts, hiring and culture posts, case studies with permission, and event or newsletter posts.

Part four of LinkedIn management is the comment routine. On LinkedIn, comments on other people’s posts often build more relationships than your own posts. We build a list of the people and companies your buyers follow, and draft thoughtful comments for the founder to post or adjust each week. We don’t use engagement pods or automation; LinkedIn’s User Agreement prohibits bots and automated activity, and they get accounts restricted.

Part five of LinkedIn management is measurement. Each month we report on impressions, followers from the right job titles and industries, profile views, comments from target accounts, and the enquiries that mention LinkedIn. When a founder post performs well, LinkedIn’s Thought Leader Ads let the company Page promote it to a chosen audience, with the member approving each request; we can set that up through our paid social work.

Above Clicks plans its own LinkedIn posting with the same method: interviews, topics, the voice note and approval before anything is published.

Worked example, with illustrative figures for a hypothetical founder (not a client result): the founder of a 20-person IT services firm posts 3 times a week for 12 weeks, 36 posts in all. If impressions per post rose from 600 to 2,400, followers from 1,100 to 1,850 and 7 enquiries mentioned a post, LinkedIn management would report those numbers each month and keep the topics behind the enquiries.

AI helps us draft, never publish. We use AI to turn interview transcripts into first drafts and to suggest post structures, then a writer rewrites each post in the founder’s words and checks every fact and claim. Posts that sound machine-written lose readers’ trust quickly, and the founder’s name is on every one.

Topics come from the business, not from trends. We keep a running list of post ideas from the founder interviews, sales calls, client questions, hiring, events and lessons from projects, grouped into 3 or 4 themes the founder wants to be known for. Each month’s posts are chosen from that list, so LinkedIn management builds a clear reputation over time instead of reacting to whatever is popular that week.

Carousels and short videos get the same care. A carousel turns a how-to or a checklist into 6 to 10 slides with one point each; a short video is usually the founder answering one question in under a minute, filmed on a phone. Both are built from the same interviews, so the founder’s time stays the same while the formats vary.

Company Pages for clinics, schools and institutions follow their own rules, such as patient privacy and admissions accuracy, and we check those before anything is posted.

Every month ends with a short note to the founder: which posts started conversations with the right people, which topics to say more about, and any enquiries that mentioned LinkedIn. That note shapes the next interview, so the LinkedIn content gets sharper as the months go on.

LinkedIn management suits founders who have real experience to share and too little time to write it down. LinkedIn ghostwriting turns that experience into LinkedIn content the founder recognises as their own, and LinkedIn for founders works best when it runs for months, not weeks.