Shoppable video that lifts orders, not just views.

Part one is the placement plan. A product page video helps only when it answers a question at the moment the shopper has it. We look at your product pages, heatmaps where you have them, and the questions in reviews and support, then decide what goes where: a short loop in the product media gallery to show the product moving, a size or fit demo beside the size guide, a how-to beside the specifications, and a shoppable video row of short clips with tagged products on collection or home pages.

Part two is the right video for each slot. Gallery videos are short, silent and loop: 6 to 15 seconds showing the product from every side. Demo videos answer one question each in 30 to 90 seconds with captions. Shoppable clips are vertical, 10 to 30 seconds, each tagged to the products it shows. Where you already have footage on social or YouTube, we cut it for these slots; where you don’t, our product video production makes it.

Part three is speed, which our development background handles. A product page video must not delay the main image or the add-to-cart button. We compress each file, give it a poster image with fixed dimensions so the layout doesn’t shift, and lazy-load anything below the first screen, as web.dev’s lazy-loading guide describes. Google’s Core Web Vitals treat Largest Contentful Paint within 2.5 seconds as good, and we measure it before and after on a phone.

Part four is the platform. On Shopify, video can be added as product media, which needs a theme that supports it according to Shopify’s product media help; we check your theme, add video to the gallery, and build theme sections for demo and shoppable rows where the theme lacks them. On WooCommerce, we add video to the product gallery and templates without heavy plugins. Shoppable video apps can work, but we test their weight on your pages before recommending one.

Part five is search. Google can show videos from your pages in video results and key moments when it can find and index them. Its video SEO guidance asks for a crawlable video, a thumbnail and structured data, and notes that video shown mainly as a supporting part of a page may not be treated as the page’s main content. We add VideoObject markup, a video sitemap where it helps, and a watch page for videos worth ranking on their own.

Then we test. Video on product pages is a change like any other, so we run an A/B test or a before-and-after on a set of products and judge it on conversion rate and revenue per visitor, alongside page speed. If a video slot doesn’t help, it comes out. Our conversion rate optimization work uses the same testing method.

Delivery is the live setup plus a short handover: where each video lives, how to add video to a new product, the compression settings and the test results. New products then follow the same pattern without needing us. We also leave a simple checklist for anyone adding shoppable video later: file size target, poster image, dimensions, placement slot and the markup fields, so a well-meant upload from the team doesn’t undo the speed work. If a shoppable video app is added later, run the same speed check before and after, on a phone.