SEO consulting for teams that want to do the work themselves.

Google’s own advice on hiring an SEO is a good checklist: ask for examples of past work, ask whether they follow Google Search Essentials, and walk away from anyone who promises first place. Our SEO consulting is built to pass that test. Every recommendation is explained, tied to evidence in your data, and free of ranking promises no one can keep.

Most engagements start with an audit scoped to your site and your team. We crawl the site with Screaming Frog, check clicks and indexing in Search Console’s Performance report and Page indexing report, and use Ahrefs or Semrush for links, competitors and keyword gaps. Findings are ranked by their effect on traffic and revenue and by the effort for your team, with an owner named for each.

Then comes the SEO strategy: which pages should rank for what, what to fix in the templates, what content to create or merge, and what to stop doing. The plan matches your capacity. If your team can publish two good pages a month, the plan says which two. Content guidance follows Google’s advice on helpful, people-first content, with Surfer or NeuronWriter used to check coverage, not as a writing formula.

SEO training turns recommendations into skills your team keeps. Sessions are built around your own site: how to read Search Console, how to brief and review an article, how to plan internal links, how to check a template change before it ships. Each session is recorded so new hires can catch up.

Ongoing advisory is a monthly block of consultant time: a regular call, written answers between calls, reviews of briefs, pages and developer tickets before they go live, and a monthly look at the numbers. It keeps a senior SEO consultant close to the team doing the work, at a fraction of a full-time hire.

In SEO consulting, migrations and redesigns get special attention, because that’s where SEO is most often lost. We map old URLs to new ones, check redirects and canonical tags on the staging site, compare crawls before and after launch, and watch indexing closely for the first weeks.

This is the work Kashif has done as a freelance SEO and digital marketing consultant for a fashion e-commerce consultancy in New York since August 2022, covering technical and on-page SEO, after starting out in 2021 as a WordPress and PHP developer who did SEO. That developer background is why our recommendations come with the template, plugin or theme change they need, written so a developer can act on it.

We stay inside Google’s spam policies: no link schemes, no pages mass-produced only for search, no hidden text. If a past provider used those tactics, the audit says so and the plan includes the clean-up. For any URL change we follow Google’s site move guide, which says to keep redirects in place for generally at least 1 year. Speed is judged against Google’s Core Web Vitals thresholds: main content within 2.5 seconds, a response to input within 200 milliseconds and layout shift of 0.1 or less.