Meta Ads
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CRO & creative · Ad creative production
Ad creative production that keeps tests supplied.
We plan and produce ad creative for e-commerce brands: static ads, carousels, short video edits and creator briefs, in the sizes each platform needs. Concepts come from your ad data, reviews and customer questions, and every batch answers a testing question, not just fills a slot.
200+ clients served 500+ projects delivered
Free ad creative audit
We’ll check your current ads and what they test and send a PDF report within 2 workdays.
Three fields and you’re done. The PDF report shows what we found on your own pages and accounts, and the order we’d fix it in. It covers the problems we see most often:
- Too few new ads
- Variations, not concepts
- Made without the data
Chat on WhatsApp
Prefer to talk first? Send us your URL on WhatsApp.
Your PDF report comes by email. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this audit.
Fit
Who it’s for
- Brands running Meta, TikTok, YouTube or Pinterest ads with too few new ads each month
- Teams with product photos and footage but no one to turn them into ads
- Accounts where the same few ads have run for months and costs are rising
- Brands that want creator-style video without managing creators themselves
Not the right fit if you need studio photography or full brand campaigns. We work from your existing assets, creator footage and AI-assisted edits, and we don’t produce TV-style shoots.
Problems we fix
Why ad creative runs out of road.
- 01
Too few new ads
Algorithms find buyers through creative. With one or two new ads a month, results fade as audiences see the same thing again and again.
- 02
Variations, not concepts
Ten versions of the same image with different headlines test very little. Real tests compare different ideas, angles and formats.
- 03
Made without the data
Ads designed from taste rather than from what reviews, comments and past results say tend to repeat old mistakes.
- 04
One size for every placement
A square image cropped for Stories and Reels loses the headline and the product. Each placement needs its own layout.
- 05
Claims that get rejected
Before-and-after promises, invented reviews or unclear creator disclosures get ads disapproved and put the brand at risk.
- 06
Nobody records what worked
Without a log of concepts and results, winning ideas get forgotten and losing ones get remade.
In 1:10 · animated
Before we change anything, we check five things.
A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.
What we check first in your ad creative, an animated explainer of 1:10 with on-screen captions and controls to pause.
Read the transcript
- What we check first in your ad creative Five checks, from how often new ads go live to what got remembered.
- 1. How many new ads a month? Algorithms find buyers through creative. With one or two new ads a month, results fade as people see the same thing again. (Example account.)
- 2. Concepts or just variations? Ten versions of one image with new headlines test very little. A real test pits different ideas, angles and formats against each other. (Example account.)
- 3. Is each placement designed for? A square image cropped for Stories and Reels loses the headline and the product. (Example ad set.)
- 4. Will the claims pass review? Before-and-after promises, invented reviews or unclear creator disclosures get ads rejected and put the brand at risk. (Example ads.)
- 5. Is what worked written down? Without a log, winners get forgotten and losers get remade. We sort past ads by concept and result. (Example account, last 6 months.)
- Then we fix them, in that order. Want this checked on your ads? The free growth audit covers all five, in writing.
Our approach
Ad creative planned from the numbers.
Each month starts with research: which ads are winning and why, what customers say in reviews and comments, which questions come up before buying and what competitors are running. That becomes a short list of angles, such as a problem the product solves, a result, a comparison, a gift moment or a founder story.
For each angle we produce concepts in several formats: static ads with a clear headline, carousels that show the range or explain step by step, and short video edits for Reels, Stories, TikTok and Shorts. TikTok’s creative best practices and Google’s video ad formats set the specs; the angle sets the message.
UGC ads come from real customers and creators. We write briefs with the hook, the points to cover and the shots needed, help source creators through platforms or your own customers, and edit the footage into ads. Creator content carries clear disclosures as the FTC’s endorsement rules expect, and we only use reviews and testimonials that are real, in line with the FTC’s review rule.
We use AI tools where they save time without making things up: resizing, background cleanup, captions and quick variations. Product images stay accurate, because an ad that misrepresents the product creates returns and complaints.
Every batch ships with a testing plan for Meta Ads, TikTok Ads or YouTube: which concepts go head to head, the budget each gets and the date we decide. Results go into a creative log, and the next month’s brief starts from it.
Testing is planned with budget in mind. Each concept needs enough spend to show a result, so we test fewer, more different ideas at once rather than many small variations, and keep a proven control running alongside so new ad creative has something to beat.
Static ads still earn their place. A clear product image, one headline and one proof point is quick to make and quick to test, and static ads often show which angle works before more expensive video is produced around it.
How we use AI here
How we use AI in ad creative.
Ad creative is where AI saves the most production time. It’s also where the rules matter most.
Static ads from real photos
Backgrounds, sizes, seasonal scenes and offer versions are generated around your real product photo. The product itself is never changed.
Copy matrix
Hooks and copy are drafted by angle and audience, then edited by a person and checked against your claims.
UGC ads, edited faster
Real creator footage is cut into several versions with different hooks, captions and lengths using AI-assisted editing.
Creative reporting
Every ad is tagged by hook, format and angle, so the monthly report says which ideas win and what to brief next.
Where it doesn’t help: synthetic UGC, AI “customers” and images that change how the product looks. They risk ad disapprovals and returns. The FTC’s rule on consumer reviews and testimonials (16 CFR Part 465) bans fake ones, including reviews written by AI and passed off as real customers.
What’s included
Deliverables, not promises.
Creative research
Your ad results, reviews, comments, customer questions and competitor ads, turned into angles worth testing.
Static ads and carousels
Concepts designed in the sizes each placement needs, with headlines written for the angle.
Video edits
Short edits for Reels, Stories, TikTok and Shorts from your footage or creator content, with captions.
UGC briefs and editing
Briefs for creators or customers, help with sourcing, and editing into ads with proper disclosures.
Ad copy
Primary text, headlines and descriptions written for each concept and platform.
Platform specs and safe zones
Every file sized for its placement, with text kept clear of the areas where platform buttons and captions sit.
Testing plan
Which concepts are tested against each other, with budgets and decision dates.
Creative log
Every concept with its results and the lesson, kept in a document you own.
How we run it
Four steps, in this order.
Each month’s brief starts from last month’s results. Typical timing: research and concepts in the first week, the first ads within 2 weeks, and the first test read after 2 weeks of spend.
Step 1
Research
Ad data, reviews, comments and competitors turned into angles.
Step 2
Concepts and briefs
A short list of concepts per angle, plus creator briefs where video is needed.
Step 3
Produce
Statics, carousels and video edits in every placement size, with copy.
Step 4
Test and log
Concepts tested head to head, results logged, and the next brief written from them.
Pricing
Starting prices, in US dollars.
The audit is free. Paid work starts at these prices, and your exact cost is fixed in writing before any work begins.
-
Free ad creative audit
Free no obligation
We’ll check your current ads and what they test and send a PDF report within 2 workdays.
Get my free audit -
After the audit
Creative pack
From $300 one-off
A first set of static and video ads built around tested angles.
- Creative research
- Static ads and carousels
- Video edits
- UGC briefs and editing
-
Monthly creative
From $600 monthly
New ads every month, briefed from what won last month.
- A new batch of concepts each month, in every placement size
- Video edits from your footage or creator content
- A plain-English monthly report
All prices are starting prices in US dollars. Custom work beyond these options is quoted after the audit.
Every month
What you get each month
- A new batch of concepts each month, in every placement size
- Video edits from your footage or creator content
- A plain-English monthly report: what was tested, what won and what’s next
- Updates by email and WhatsApp, and a video call when you want one
Real results from the ads we run are in our Meta Ads results, and the monthly plan sets the number of new concepts, typically four to six.
Pricing
How pricing works
We quote after a short audit, once we’ve seen the account or the store, so the number is based on the real work. Ongoing work is one flat monthly amount, starting at $600. There’s no minimum term: plans run month to month.
Start with the free audit to get a quote for your store.
By industry
What changes for your category.
Jewelry
Jewelry creative lives on detail and emotion: macro shots, the piece worn, gift moments and reviews about quality. We plan angles around occasions and keep colors and metals accurate.
Fashion & apparel
Fashion needs volume: try-ons, outfit ideas, fit notes and new arrivals. We batch concepts per collection and refresh winners before they tire.
Luxury & high-ticket
High-ticket creative tells a story: craftsmanship, provenance and the people behind the brand, with fewer, more considered ads.
Sources
The documentation we work from.
Platform rules change. These are the official pages we check the work against, so you can check it too.
- Creative best practices for performance ads: TikTok’s guidance
- About video ad formats: YouTube ad formats and specs
- Create shopping ads: Pinterest product ad formats
- Consumer Reviews and Testimonials Rule Q&A: real reviews only
- About Spark Ads: running creator posts as ads with authorization
FAQ
Straight answers.
Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.
How many new ads do we need each month?
Enough to keep a real test running on each main campaign. For most stores that means several new concepts a month, not dozens of small variations. We size it to your budget, because each concept needs spend to show a result.
Do you shoot product photos?
No. We work from your product photos and footage, creator content and AI-assisted edits. If you need a shoot, we brief the photographer on what the ads need.
What are UGC ads?
Ads made from content by customers or creators, usually short, phone-shot videos showing the product in real use. They often feel more native on social platforms than polished brand ads.
How do creators get paid and disclosed?
Through a direct agreement with each creator, with the fee and usage rights set per deal. Creator content that’s paid or gifted is disclosed as advertising, and we never invent testimonials.
Do you use AI to make ads?
For resizing, background cleanup, captions and quick variations, yes. We don’t use AI to change what the product looks like or to create fake customers.
How fast can you turn around a batch?
It depends on the number of concepts and whether creators need to film. We agree a monthly schedule so new ads arrive before the current ones tire.
Can you work with our in-house designer?
Yes. We can supply research, angles, briefs and copy while your designer produces the files, or produce some formats ourselves and leave the rest to your team.
Do you make ads for Google Shopping and Pinterest too?
Shopping ads are built from your product feed, so the work there is feed data and product images. For Pinterest we produce vertical images and short videos that look like the ideas people save, alongside the shopping ads from your catalog.
Who owns the ads you make?
You do, along with the source files. Creator content is used under the rights the creator grants, which we document for you.
Related guides
Read before you decide.
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Meta ads creative testing: a 6-step framework, with the budget maths
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Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough