Web development · Every platform

Web development on every platform, from a team that also markets it.

Above Clicks started with code: our web development covers Shopify, WordPress, WooCommerce, Webflow, Wix, Squarespace, Magento and BigCommerce, plus custom builds in PHP, Laravel, Next.js, React and Node.js. Our founder, Kashif Khan, has been a WordPress and PHP developer since November 2021. AI-assisted development lets a small team ship what used to need a large one, and every change is still scoped, reviewed, tested and documented the way a software company would do it.

200+ clients served 500+ projects delivered

Free web development audit, no obligation. Your site URL is all we need to start.

Free web development audit

We’ll check your site, platform and speed and send a PDF report within 2 workdays.

Three fields and you’re done. The PDF report shows what we found in your web development setup, and the order we’d fix it in. It covers the problems we see most often:

  • The wrong platform for the job
  • Built without marketing in mind
  • Code nobody else can maintain
Chat on WhatsApp Questions about web development first? Send us your URL on WhatsApp.

Your PDF report on your web development setup comes by email. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this audit.

Fit

Who it’s for

  • Online stores on Shopify, WooCommerce, BigCommerce or Magento that need features, fixes, speed or a migration
  • Service businesses on WordPress, Webflow, Wix or Squarespace whose site has to bring in enquiries
  • Teams that need something custom: a headless storefront, an internal tool, an API or an integration
  • Founders who want web development services and marketing from one team, instead of finding out later that tracking broke

Not the right fit for native mobile apps, games or large enterprise systems with their own in-house engineering teams. We build websites, storefronts, web apps and the integrations around them.

Problems we fix

Why web development projects disappoint.

  • 01

    The wrong platform for the job

    A store on a site builder that can’t grow with it, or a five-page brochure site on a stack that needs a developer for every word change.

  • 02

    Built without marketing in mind

    The launch looks good, but redirects, tracking, structured data and page speed were never part of the brief, so rankings and ad results drop.

  • 03

    Code nobody else can maintain

    No documentation, no version control and no staging site, so every future change is slow and risky.

  • 04

    Plugins and apps for everything

    Every small feature becomes another subscription and another script on every page, until the site is slow and fragile.

  • 05

    Overselling custom builds

    A custom web app where a well-configured platform would do the same job for a fraction of the cost and upkeep, because custom web development bills more hours.

  • 06

    Nobody owns the result

    The developer ships, the marketer finds problems later, and the owner ends up arbitrating between them.

In 1:10 · animated

Before we change anything, we check five things.

A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.

What we check first before a website build, an animated explainer of 1:10 with on-screen captions and controls to pause.

Read the transcript
  1. What we check first before a website build Five checks before anyone writes code.
  2. 1. Is it the right platform? A store on a builder that can’t grow, or a brochure site that needs a developer for every word, costs more later. We match the platform to the job. (Example brief.)
  3. 2. Will old URLs redirect? Every old URL that earns traffic or links needs a 301 redirect to its new page, or rankings and ad links break at launch.
  4. 3. Will it be fast on phones? Page speed is part of the brief, not an afterthought. Google’s “good” Core Web Vitals: LCP within 2.5 s, INP within 200 ms, CLS under 0.1. (Example: the current site. Thresholds: Google Search Central.)
  5. 4. Is tracking in the brief? Analytics, conversion tags, consent and structured data are planned with the build, so results can be measured from launch day. (Example brief.)
  6. 5. Can someone else maintain it? Without version control, a staging site and notes, every future change is slow and risky. We check for all three. (Example: the current site.)
  7. Then we fix them, in that order. Want this checked on your website? The free growth audit covers all five, in writing.

How we work

Web development that starts with the platform choice.

Most web development goes wrong before the first line of code, when the platform is chosen. Good website development starts there, and so do we. A store that sells hundreds of products online usually belongs on Shopify or WooCommerce. A content-heavy business site with a blog and lead forms usually belongs on WordPress. A design-led marketing site that the team wants to edit visually may be better on Webflow. A small business that already runs well on Wix or Squarespace often needs improvements, not a rebuild. And a product that no platform handles well is where custom development in Next.js, React or Node.js earns its cost.

We say how deep our experience goes on each platform, because it isn’t the same everywhere. WordPress, WooCommerce, page builders such as Elementor and Divi, SEO plugins such as Yoast, Rank Math and All in One SEO, hosting, cPanel, Cloudflare and Core Web Vitals work are where Kashif started and spent the most years. Shopify is where most of our store clients are. Webflow, Wix, Squarespace, Magento and BigCommerce are platforms we have worked on for clients, in smaller volume. Custom PHP and Laravel are real experience too, with the honest caveat below.

Our Shopify work has its own hub: Shopify development covers theme customization, store setup, migrations to Shopify, speed and care plans. WordPress has two pages: WordPress development for themes, page builders, plugins, speed and maintenance, and custom WordPress development for themes built from scratch, custom plugins, custom post types, Advanced Custom Fields builds and headless WordPress. Stores on WordPress have WooCommerce development.

Custom code is where AI-assisted web development changed what a small team can deliver. We build Next.js storefronts and web apps, React frontends and admin tools, and Node.js APIs and integrations with modern AI coding tools. The AI writes drafts quickly; a developer decides the architecture, reads every change, writes tests for the parts that matter and owns the result. This website is an example: a custom WordPress theme with its own editor blocks and a custom plugin for content control, built that way.

For site builders, the job is usually to get more out of the platform you already pay for. Our Webflow development, Wix development and Squarespace development pages explain what each one allows: Webflow’s CMS, interactions and React code components; Wix’s Velo and JavaScript SDK; Squarespace’s code injection and code blocks on the plans that include them. Each page also says honestly when a site has outgrown the builder.

Custom PHP and Laravel deserve a plain statement. Kashif has written custom PHP since his first developer job and has built Laravel applications, and some of that Laravel work was never finished or launched. So we take Laravel work in a focused scope: maintaining and extending an existing Laravel or plain PHP application, building a small admin tool or API, upgrading PHP versions, and moving business logic out of fragile scripts. Laravel releases a major version every year and gives each one 18 months of bug fixes and two years of security fixes, according to its release notes, so upgrade planning is part of every Laravel job we accept.

Magento and BigCommerce stores mostly come to us for two things: keeping an existing store safe and working, and moving away when the upkeep costs more than it returns. Our Magento development and BigCommerce support page covers both, including Adobe’s support dates for each Magento 2.4 release line, which decide how urgent an upgrade or a migration really is.

Hosting and speed are part of web development, not an extra, and every web developer on a project should own them. We have set up and maintained hosting, cPanel, DNS, SSL and Cloudflare for client sites for years, and we test Core Web Vitals against the thresholds Google publishes on web.dev: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint within 200 milliseconds and Cumulative Layout Shift below 0.1. Our site speed service goes deeper.

Marketing is built into our web development services because we run marketing too. Every launch includes redirects from old URLs, analytics and ad pixels, structured data, Search Console and an XML sitemap, and pages that load fast on phones. The same people will later use that site for ads and SEO, so they build it to be used, not just to be handed over.

Ownership is simple: you own the code, the content and the accounts. Work lives in version control, changes are tested on a staging copy before they reach the live site, and every project ends with documentation that another developer could pick up. If you want ongoing help, it continues as a monthly care plan; if you don’t, the handover means you aren’t locked in.

Choosing between building and buying is part of the advice, and the cheapest web development is often the code you never have to write. A paid plugin, a Shopify app or a platform setting often solves the problem better than custom code, because someone else maintains it. We recommend custom web development when the off-the-shelf options don’t fit, cost more over time than a small build, or slow the site down, and we put that comparison in writing before you decide.

Choosing a web development platform: online store, content and leads, design-led site, small business site or custom product
The job decides the platform, not the other way round.

Platforms

Pick your platform, see what we do on it.

Every platform has its own page with what we build, how we test it and where its limits are.

  • Shopify development

    Themes, store setup, migrations, speed, custom features and care plans for Shopify and Shopify Plus.

  • WordPress development

    Themes, Elementor and Divi builds, plugins, SEO plugins, speed, security and monthly maintenance.

  • Custom WordPress

    Themes from scratch, custom plugins and blocks, custom post types, ACF builds and headless WordPress.

  • WooCommerce

    WooCommerce features, fixes, care, and an honest stay-or-move review.

  • Next.js

    Headless storefronts on Shopify’s Storefront API, fast marketing sites and custom web apps.

  • React

    Custom frontends, dashboards, admin tools and components embedded in existing sites.

  • Node.js

    APIs, webhooks, integrations, background jobs and the backends behind custom apps.

  • Webflow

    Webflow builds, CMS structure, interactions, code components and SEO settings.

  • Wix

    Wix and Wix Studio customization with Velo and the JavaScript SDK, speed and SEO, or a planned move.

  • Squarespace

    Squarespace customization with CSS, code blocks and code injection, plus SEO and integrations.

  • Magento & BigCommerce

    Maintenance, security patches and upgrades, and migrations away when the upkeep no longer pays.

  • Custom store features

    Configurators, checkout logic, integrations and private apps for Shopify and WooCommerce stores.

How we use AI here

Where AI helps in web development (and where it doesn’t).

  • Faster first drafts of code

    AI coding tools write components, migrations and tests quickly, so the budget goes to the parts that need judgment.

  • Reading unfamiliar code

    Inherited themes, plugins and old PHP get explained and mapped before we change them, which makes takeovers safer.

  • More checks, not fewer

    The time saved goes into tests, accessibility checks and speed measurements that small projects usually skip.

Where it doesn’t: architecture, security decisions, anything that touches payments or customer data, and the final review of every change. A developer reads and approves the code before it ships, and we never paste your credentials or customer data into an AI tool.

What’s included

What every web development project includes.

  • Platform advice in writing

    Which platform fits, what it costs to run and maintain, and what we’d avoid, before any web development starts.

  • A written scope

    What will be built, how it will be edited, how it will be tracked, and what “done” means.

  • Staging and version control

    Changes built and tested away from the live site, with every change recorded.

  • SEO foundations

    Redirects, structured data, sitemaps, metadata and Search Console set up before launch.

  • Tracking built in

    GA4, ad pixels and conversion events tested on every release.

  • Speed and accessibility checks

    Core Web Vitals, image and script loading, keyboard and contrast checks.

  • Documentation and handover

    How it works, where it lives and how to edit it, written for your team or the next developer.

  • Optional care plan

    Updates, backups, monitoring and small changes each month, if you want them.

How deep our web development experience goes on each platform: deep, solid and focused
Honest depth, platform by platform.

How we run it

Four steps, in this order.

In our web development, the platform decision comes first, then a written scope. Typical timing: the scope within 2 workdays, the build in 2 to 4 weeks depending on size, then testing, launch and handover in the final week.

  1. Step 1

    Advise

    We review what you have, what you need and what it will cost to run, and recommend a platform.

  2. Step 2

    Scope

    A written scope: features, editing, tracking, SEO, timeline and the definition of done.

  3. Step 3

    Build and test

    Built on staging with version control, reviewed, then tested on real devices.

  4. Step 4

    Launch and hand over

    Redirects, tracking and speed checked at launch, documentation handed over.

Four steps of a web development project: advise, scope, build and test, launch and hand over
Advise, scope, build and test, then launch.

Pricing

Starting prices, in US dollars.

The audit is free. Paid web development work starts at these prices, and your exact cost is fixed in writing before any work begins.

  • Free website audit

    Free no obligation

    We’ll check your site, platform and speed and send a PDF report within 2 workdays.

    Get my free audit
  • After the audit

    Website build

    From $600 one-off, fixed scope

    A site on the platform that fits, built, tested and handed over.

    • Platform advice in writing
    • A written scope
    • Staging and version control
    • SEO foundations
    Start with the free audit
  • Monthly maintenance

    From $100 monthly

    Updates, backups and small changes.

    • A platform recommendation and a written scope before work starts
    • The build on staging, reviewed and tested, then launched with your approval
    • Documentation, access handed back to you
    Ask about this option

All prices are starting prices in US dollars. Custom work beyond these options is quoted after the audit.

Per project

What you get with each project

  • A platform recommendation and a written scope before work starts
  • The build on staging, reviewed and tested, then launched with your approval
  • Documentation, access handed back to you, and a handover call
  • Updates by email and WhatsApp, and a video call when you want one

Two store builds from our web development work are written up on our results page: a custom CMS replaced by a 4,736-page Shopify store, and a Wix store moved to Shopify with 1,082 redirects.

Pricing

How pricing works

We quote after a short audit, once we’ve seen the account or the store, so the number is based on the real work. Each project is a fixed one-off cost, agreed before work starts: from $600. Ongoing work can move to a monthly care plan.

Start with the free audit to get a quote for your store.

Sources

The documentation we work from.

Platform rules change. These are the official pages we check the work against, so you can check it too.

FAQ

Straight answers.

Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.

Which platforms do your web development services cover?

Shopify, WordPress, WooCommerce, Webflow, Wix, Squarespace, Magento and BigCommerce, plus custom code in PHP, Laravel, Next.js, React and Node.js. Each platform has its own page with what we build on it.

Is your experience the same on every platform?

No, and we say so. WordPress, WooCommerce and Shopify are our deepest; Webflow, Wix, Squarespace, Magento and BigCommerce are smaller in volume; Laravel work is taken in a focused scope.

How do you use AI in web development?

AI coding tools draft code, tests and documentation quickly. A web developer decides the architecture, reviews every change and owns the result, and no credentials or customer data go into AI tools.

Which platform should we choose?

It depends on what the site has to do, who edits it and what you can spend on upkeep. We compare two or three options for your case in writing and recommend one.

Do you only build for e-commerce?

E-commerce is most of our work, but we also build and maintain sites for service businesses that run on enquiries, such as healthcare, education and local services.

Who owns the code and the site?

You do. Code, content, domains and platform accounts stay in your name, and every project ends with documentation and a handover.

Can you take over a site another developer built?

Yes. We start with an audit of the code, plugins or apps, hosting and tracking, document what we find and fix the riskiest problems first.

How are web development services priced?

By project, from a written scope, or monthly through a care plan for ongoing work. We quote after seeing the site and the request.

Do you build mobile apps?

No native mobile apps. Our website development covers sites, storefronts, web apps and APIs, and a web app can work well on phones without an app store.

Related guides

Read before you decide.

All E-commerce SEO guides

Free growth audit

Find out what’s holding your store back.

Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.

  • Written audit as a PDF, delivered within 2 workdays (see a sample)
  • A video meeting to go through it, if you want to discuss next steps
  • Free and no obligation
  • Read-only access or screenshots are enough

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