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Video & social · AI explainer videos
AI explainer videos made as a series, checked by a person.
We make AI explainer videos for businesses that need many short explanations, not one big film. AI generates the illustrations, scenes and narration; a person writes the script, checks every frame against your documentation and approves the cut. The result is an explainer series you can extend each month and translate cheaply.
200+ clients served 500+ projects delivered
Free AI explainer brief review
Tell us about your topic and where the video will run. We reply with a plan within 2 workdays.
Three fields and you’re done. We look at what you have, say what we’d make and how, and check it against the problems we see most often:
- Pretty, but wrong
- A different look every time
- Robotic narration
Chat on WhatsApp
Prefer to talk first? Send us your brief on WhatsApp.
Your plan comes by email as a PDF. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this review.
Fit
Who it’s for
- Products and services with 10, 20 or 50 questions that each deserve a 60 second answer
- Help centres and onboarding flows where text articles aren’t read and support tickets repeat
- Businesses selling in several languages that need the same explainer in each one
- Teams that tried an AI video tool themselves and got pretty visuals that explained nothing
Not the right fit if you want one flagship film with fully custom, hand-animated characters rather than AI explainer videos. That’s our animated explainer videos service. AI explainers trade some polish for speed, volume and easy language versions, and we say so before you choose.
Problems we fix
Why AI explainer videos confuse people.
- 01
Pretty, but wrong
Generated diagrams that show steps in the wrong order or buttons that don’t exist.
- 02
A different look every time
Each video uses a new AI style, so the series never looks like one brand.
- 03
Robotic narration
A default AI voice that mispronounces product names and reads too fast.
- 04
No script, just prompts
The tool wrote the words, so the video answers a question nobody asked.
- 05
Text baked into images
AI-drawn labels with spelling errors that can’t be fixed or translated.
- 06
One long video
Ten topics in one five minute explainer that nobody finishes.
In 1:10 · animated
Before we change anything, we check five things.
A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.
What we check first in an AI explainer, an animated explainer of 1:10 with on-screen captions and controls to pause.
Read the transcript
- What we check first in an AI explainer Five checks on whether it is right before it is pretty.
- 1. Is every step correct? Generated diagrams can show steps in the wrong order or buttons that don’t exist. (Example storyboard.)
- 2. Does the series look like one brand? A new AI style in each video means the series never looks like yours. (Example series.)
- 3. Was it scripted or just prompted? When the tool writes the words, the video answers a question nobody asked. (Example explainer.)
- 4. Is the on-screen text real text? Labels drawn by the image model come out misspelled and can’t be edited or translated. (Example video.)
- 5. One topic or ten? Ten topics in one five-minute explainer that nobody finishes. (Example explainer.)
- Then we fix them, in that order. Want this checked on your videos? The free growth audit covers all five, in writing.
Our approach
AI explainer videos in five steps.
Step one is the question list. An AI explainer series starts from the questions your buyers and customers actually ask: sales calls, support tickets, search queries and reviews. We group them into one question per video and rank them by how often they come up and how much a wrong answer costs you. A typical first batch is 5 to 10 videos of 45 to 90 seconds each, because one clear answer per video beats a long tour of everything.
Step two is the script, written by a person. For AI explainer videos, AI drafts help, but every script is rewritten for speaking (about 130 to 150 words per minute), uses your customers’ words rather than internal product names, and is checked against your documentation or product team before any visual is generated. Changes are cheapest here, so you approve each script line by line.
Step three is the look, fixed once for the whole series. We build a style sheet from your brand colours and fonts, generate a small set of reference illustrations, and reuse them so video 12 looks like video 1. On-screen text is added in the edit as real, editable type, never drawn by the image model, so it’s spelled correctly and can be translated. Our motion pipeline (Remotion layouts, 2D animation, simple Blender 3D) assembles the AI images into a clean, consistent explainer.
Step four is the voice and captions. Narration is a disclosed AI voice, or a cloned voice of someone on your team who has agreed in writing, with product names and numbers checked for pronunciation by a person. Every video gets captions, which W3C’s WCAG success criterion 1.2.2 requires at Level A for prerecorded video with audio. Language versions reuse the same visuals with a translated script, checked by a native speaker.
Step five is publishing AI explainer videos where the question is asked: the product page, the help article, the onboarding email or YouTube. On your site each AI explainer gets the matching text beside it and VideoObject markup, following Google’s video structured data guide, so search engines and AI assistants can read what it explains.
We’re plain about labelling. YouTube’s GenAI disclosure policy asks creators to disclose realistic AI-generated or altered content, and says non-realistic animation and cloning your own voice for a voice-over don’t need disclosure. Most AI explainer videos are illustrated, so they usually fall on the non-realistic side; when a scene looks real, we switch the label on. Elsewhere we follow each platform’s rule and keep a record of what was generated.
Our pipeline is the same one we use for course explainer series and motion graphics: AI image generation, Remotion, AI narration with person-checked pronunciation, caption files and loudness mastering. Our client video work is shown anonymously: see real campaign results in our YouTube Ads results and TikTok Ads results. Each new batch of AI explainer videos reuses the style sheet, so the cost per video falls as the series grows.
How we use AI here
Where AI helps (and where it doesn’t).
Illustrations and scenes
AI generates illustrations in your series style; a person picks, fixes or rejects each one.
Narration and languages
Disclosed AI voices and translated versions, checked by a person or a native speaker.
Script drafts
AI turns support tickets and transcripts into draft scripts that a person rewrites and checks.
Where we don’t use it: deciding what’s true. AI doesn’t choose the steps, the numbers or the claims, and it never draws on-screen text. Your documentation and a person do.
What’s included
Deliverables, not promises.
Question map
Your buyers’ and customers’ questions, grouped one per video and ranked.
Scripts
Spoken-word scripts checked against your documentation and approved by you.
Series style sheet
Colours, fonts, illustration style and reference images reused in every video.
AI explainer videos
45 to 90 second videos with AI illustrations, motion and narration.
Captions and languages
Caption files in every AI explainer video, plus translated versions when you need them.
Every ratio
16:9 for site and YouTube, 9:16 and 1:1 for social and help widgets.
Generation record
Which tool made which asset, kept for labels and future edits.
How we run it
Four steps, in this order.
Questions first, then scripts, the series look, and the videos. Typical timing: the brief and script within 2 to 3 workdays, the first cut within 1 week, and final files within 2 workdays of your feedback.
Step 1
Questions
One question per video, ranked.
Step 2
Scripts
Written, fact-checked, approved.
Step 3
Generate and edit
AI visuals in one series style.
Step 4
Publish
With captions, text and markup.
Pricing
Starting prices, in US dollars.
The brief review is free. AI explainer videos start at these prices, and your exact cost is fixed in writing before any work begins.
-
Free AI explainer brief review
Free no obligation
Tell us about your topic and where the video will run. You get a written plan and a fixed quote before any paid work.
Get my free review -
After the brief review
AI explainer
From $300 one-off, per video
Script, AI visuals and voice, fact-checked.
- Question map
- Scripts
- Series style sheet
- AI explainer videos
-
Explainer series
From $1,000 one-off, per series
A set of AI explainer videos in one style.
- A question map for the whole series
- One style sheet for every video
- Scripts fact-checked before production
- Every video in the same voice and look
All prices are starting prices in US dollars. Longer AI explainer videos and custom work are quoted after the review.
Per batch
What you get with each batch
- An agreed number of AI explainer videos from the question map
- Captions and the language versions you ordered
- Exports in 16:9, 9:16 and 1:1
- The script, style sheet and generation record for each video
Videos come one at a time or as a series, with two revision rounds included and each video typically delivered within 1 week of the approved script.
Pricing
How pricing works
We quote after a short audit, once we’ve seen the account or the store, so the number is based on the real work. Each project is a fixed one-off cost, agreed before work starts: from $300 per video.
Start with the free audit to get a quote for your store.
By industry
What changes for your category.
E-commerce
For online stores, AI explainers answer the sizing, care and “how does it work” questions that stop orders, on the product page itself.
Education
For education, a series of short AI explainers covers admissions steps, fee structures and visa stages, one question per video, in each language.
Healthcare
For healthcare, explainers cover what to expect at a visit or a procedure, checked by a clinician before publishing and never giving personal advice.
Sources
The documentation we work from.
Platform rules change. These are the official pages we check the work against, so you can check it too.
- Disclosing use of GenAI content: YouTube Help
- Understanding SC 1.2.2: Captions (Prerecorded): W3C WAI
- Video (VideoObject) structured data: Google Search Central
- Our approach to labeling AI-generated content: Meta
- Guidance on generative AI content: Google Search Central
FAQ
Straight answers.
Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.
What are AI explainer videos?
Short videos that explain a product, service or process using AI-generated illustrations, scenes and narration, assembled into an edit with captions and on-screen text.
How are AI explainer videos different from animated explainers?
Animated explainers are hand-designed and animated frame by frame. AI explainers use generated visuals and voices, so they cost less per video and suit a series.
Who writes the script?
A person does. AI can draft from your support tickets or transcripts, but we rewrite every script for speaking and check it against your documentation before generating visuals.
Do AI explainer videos need an AI label?
Sometimes. YouTube asks for disclosure of realistic AI content but not for non-realistic animation. Illustrated explainers usually don’t need it; realistic scenes do.
Can you make them in other languages?
Yes. The visuals are reused and only the script and voice change, so each language version is quick to make. A native speaker checks every translation.
How long should an AI explainer video be?
Usually 45 to 90 seconds, answering one question. A series of short videos is watched more fully than one long video covering everything.
Will the videos look consistent?
Yes. We fix a style sheet and reference images for the series and reuse them, so every AI explainer video looks like part of the same set.
Can we use our own voice?
Yes. Record the narration yourself, or let us clone the voice of a team member who agrees in writing. Cloning your own voice is common for explainer series.
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Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough