Meta Ads
Meta Conversions API on Shopify: set it up in 5 steps, then check it works
On Shopify, the Meta Conversions API is a setting, not a coding project. Here's how to switch it on in 5 steps,…
Video & social · Brand videos
Brand videos that say why you, in two minutes.
We make brand videos for growing businesses: 60 to 120 second films that explain who you are, what you make and why buyers should trust you. Each brand video is built from your footage, photos, motion graphics and narration, then cut down for your website, social and ads. We don’t film on set; you or a creator film to our shot list.
200+ clients served 500+ projects delivered
Free brand video brief review
Tell us about your brand story and where the film will run. We reply with a plan within 2 workdays.
Three fields and you’re done. We look at what you have, say what we’d make and how, and check it against the problems we see most often:
- All mission, no product
- Made once, used once
- The founder reads a script
Chat on WhatsApp
Prefer to talk first? Send us your brief on WhatsApp.
Your plan comes by email as a PDF. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this review.
Fit
Who it’s for
- Brands whose About page is a wall of text and whose story lives only in the founder’s head
- Businesses launching, rebranding or entering a new market that need one clear story told everywhere
- Companies with good footage from events, workshops or the shop floor that nobody has edited
- Advertisers who need a brand story for top-of-funnel ads, plus short cuts for retargeting
Not the right fit if you want a cinematic shoot with a director, crew and actors. We don’t offer studio or on-location filming, and we won’t pretend a phone shoot is a film production.
Problems we fix
Why brand videos get skipped.
- 01
All mission, no product
Two minutes of values and drone shots, and the viewer still doesn’t know what you sell.
- 02
Made once, used once
A long film on the homepage and nowhere else, with no cutdowns for social or ads.
- 03
The founder reads a script
Stiff delivery because nobody wrote for speaking, only for reading.
- 04
Generic stock footage
Smiling people in offices that could belong to any brand.
- 05
Claims nobody can check
“The best quality” and “trusted by thousands” without anything to back them.
- 06
No home on the site
An embedded file that slows the page and never appears in search.
In 1:10 · animated
Before we change anything, we check five things.
A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.
What we check first in a brand video, an animated explainer of 1:10 with on-screen captions and controls to pause.
Read the transcript
- What we check first in a brand video Five checks on whether viewers learn what you sell.
- 1. When does the product appear? Two minutes of values and drone shots, and the viewer still doesn’t know what you sell. (Example film.)
- 2. Made once, used once? A long film on the homepage and nowhere else, with no cutdowns for social or ads. (Example film.)
- 3. Was the script written to be spoken? Lines written for reading sound stiff when the founder says them on camera. (Example script.)
- 4. Can every claim be backed? “The best quality” and “trusted by thousands” need something behind them. (Example claims.)
- 5. Can Google find it? Google asks for a name, a thumbnail and an upload date in VideoObject markup. An embedded file without them rarely appears in search. (Example homepage. Source: Google video structured data docs.)
- Then we fix them, in that order. Want this checked on your brand? The free growth audit covers all five, in writing.
Our approach
Brand videos in five parts.
Part one is the story, written before anything is filmed. A good brand video answers 3 questions in order: what you do, who it’s for and why you rather than the alternative. We interview you for 30 to 45 minutes, pull out the facts that only you can say (how a product is made, why the business started, what you refuse to do), and turn them into a script you approve line by line.
Part two is the material. We don’t run studio or on-location shoots: we have no studio, camera crew or set. Live-action footage comes from you, filmed on a phone or camera to our shot list, or from creators we brief for the job. A brand video usually mixes 4 kinds of footage: the founder or team talking, the product being made or used, the place where the work happens, and real customers only where they’ve agreed to appear. Where footage is thin, we fill with motion graphics, animated type and your photography rather than stock clips of strangers.
Part three is the edit. We cut the main brand video to 60 to 120 seconds, with the product on screen within the first 10 seconds, captions throughout, and a clear ending that tells the viewer what to do next. Narration is your own voice, a team member’s, or a disclosed AI voice when nobody wants to record. Our in-house pipeline handles motion graphics, colour, captions and loudness mastering, so every version sounds and looks the same. Our client video work is shown anonymously: see real campaign results in our YouTube Ads results and TikTok Ads results.
Part four is the cutdowns, because one long brand video rarely gets watched to the end on social. From each master we cut a 30 second version for the homepage and YouTube, 15 second versions for Reels, TikTok and Shorts in 9:16, and 6 second bumpers for ads. Each cutdown keeps one idea from the story, not a squeezed copy of all of it.
Part five is the home for the video. On your site, a brand video belongs on a page with text that says the same thing, so search engines and AI assistants can read it, and it loads only when needed. Google’s video SEO guidance explains that a video needs an indexed watch page to appear in video results, so we set that up when search matters to you.
Every claim in a brand video is one you can prove. If the script says “handmade in Jaipur” or “10 years in business”, it’s true; if a customer appears, they’ve agreed in writing and they’re a real customer. The FTC’s Endorsement Guides apply to endorsements in video as much as in text, and we keep the permissions on file.
You see the work at 3 points: the script, the first cut and the final cut. Changes are cheapest at the script stage, so that’s where we spend the most time with you; by the final cut, the brand video should only need small fixes.
How we use AI here
Where AI helps (and where it doesn’t).
Script drafts from your interview
AI turns the interview transcript into draft script options; a person rewrites them in your voice and checks every fact.
Narration and motion
Disclosed AI voice when you prefer it, and AI help with animated type and clean-up of rough footage.
Where it doesn’t help: being you. We don’t generate a fake founder, fake team or fake customers. Platforms such as YouTube ask creators to disclose realistic AI-generated scenes, and a brand story told with invented people stops being your story.
What’s included
Deliverables, not promises.
Story interview
A 30 to 45 minute call that finds what only your brand can say.
Script
A spoken-word script you approve line by line before filming.
Shot list
The footage we need from you or a creator, with example frames.
Main brand video
60 to 120 seconds with captions, music and motion graphics.
Cutdowns
30, 15 and 6 second versions in 16:9, 9:16 and 1:1.
Website setup
A watch page with matching text and a light, lazy-loaded embed.
Rights file
Music licences and signed permissions for anyone who appears.
How we run it
Four steps, in this order.
Story first, footage second, edit third, then the cutdowns. Typical timing: the script within 1 week, the first cut in about 2 weeks, and final files within 2 workdays of your feedback.
Step 1
Interview
We find the story and the facts behind it.
Step 2
Script
Approved by you before anything is filmed.
Step 3
Edit
First cut, your notes, final cut.
Step 4
Cut down
Short versions for social, ads and the site.
Pricing
Starting prices, in US dollars.
The brief review is free. Paid work starts at these prices, and your exact cost is fixed in writing before any work begins.
-
Free brand video brief review
Free no obligation
Tell us about your brand story and where the film will run. You get a written plan and a fixed quote before any paid work.
Get my free review -
After the brief review
Brand video
From $800 one-off, per video
One brand film from brief to final cut.
- Story interview
- Script
- Shot list
- Main brand video
-
Cutdowns
From $150 one-off, per set
Short cuts of the film for social and ads.
- 15, 30 and 60 second versions
- Vertical and square crops
- Captions burned in
- Files sized for each platform
All prices are starting prices in US dollars. Custom work beyond these options is quoted after the review.
Per project
What you get with each project
- One main brand video and an agreed set of cutdowns
- Script, shot list and caption files
- A watch page or embed set up on your site
- A rights file covering music and people on screen
Two revision rounds are included, and a brand video typically takes 2 to 3 weeks from interview to final cut.
Pricing
How pricing works
We quote after a short audit, once we’ve seen the account or the store, so the number is based on the real work. Each project is a fixed one-off cost, agreed before work starts: from $800 per video.
Start with the free audit to get a quote for your store.
By industry
What changes for your category.
Jewelry
For jewelry, the brand story is often the maker: hands at the bench, the stones chosen, the finish. That footage films well on a phone.
Fashion & apparel
For fashion, the story is the design point of view and how the clothes are made and worn, told in short cuts for Reels and TikTok.
Luxury & high-ticket
For luxury and high-ticket brands, provenance and craft carry the price, so the edit is slower and lets the details speak.
Sources
The documentation we work from.
Platform rules change. These are the official pages we check the work against, so you can check it too.
- Video SEO best practices: Google Search Central
- Disclosing use of GenAI content: YouTube Help
- Guides concerning endorsements and testimonials (16 CFR Part 255): eCFR
- Video (VideoObject, Clip) structured data: Google Search Central
- Captions and subtitles: W3C WAI
FAQ
Straight answers.
Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.
What is a brand video?
A short film, usually 60 to 120 seconds, that explains who a business is, what it makes and why buyers should trust it, used on the website, social and ads.
How long should a brand video be?
The main version works best at 60 to 120 seconds. Cutdowns of 30, 15 and 6 seconds carry single ideas into social feeds and ads.
Do you film brand videos?
No. We don’t run studio or on-location shoots. You or a creator film to our shot list, and we fill gaps with motion graphics and your photography.
Who writes the script?
We do, from a 30 to 45 minute interview with you. You approve the script line by line before any footage is filmed.
Can you use an AI voice?
Yes, if you prefer it, and we disclose it. Many brands use their own voice or a team member’s, which usually sounds more trustworthy.
Where should a brand video go?
On the homepage or About page with matching text, on YouTube, and as cutdowns in social posts and top-of-funnel ads.
Can customers appear in our brand video?
Yes, if they are real customers who agree in writing. We never use actors or AI-generated people as customers.
Related guides
Read before you decide.
Meta Ads
Meta ads for ecommerce: a profit-first guide for online stores
Meta ads can be a store's most profitable channel or its most expensive habit. This guide puts the work in order: tracking…
Meta Ads
Meta ads creative testing: a 6-step framework, with the budget maths
Most creative tests on Meta end too early to mean anything. This framework fixes that: one variable per test, a budget worked…
Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough