AI ads: more creative to test, without faking the product.

AI ads start from concepts, not tools. Each month’s creative plan sets the angles to test (a problem, a benefit, an objection, an occasion, social proof), drawn from reviews, customer questions and past results. AI then helps us make more of each concept: hooks, headlines, primary text, cut-downs, sizes and edits. The idea and the decision stay human; the volume comes from AI.

Product imagery follows one rule: the product is never altered. AI can extend a background, change a setting, resize for a placement or remove a distraction, but the item itself stays as it really is. Google Merchant Center’s page on AI-generated content requires AI-generated images to keep their IPTC DigitalSourceType metadata, and we keep it. For jewelry and luxury goods, where buyers judge detail, this matters even more.

The platforms’ own AI is powerful and needs settings. Meta offers generative AI features such as text variations, image expansion and background generation, and says advertisers are responsible for previewing AI-generated creative before publishing. Google’s Performance Max can generate assets from prompts and your site. We switch on what helps your brand, switch off what doesn’t, and review generated assets regularly.

Testing is where AI ads earn their keep, and where most AI ad creative programs fall short. Variants go out in structured tests: one variable at a time where possible, enough budget per variant to read a result, and a decision date. We judge winners on cost per purchase and contribution margin, not clicks, and log every test so lessons carry into the next brief, the same discipline as our ad creative production service.

Video is the fastest-growing part. AI helps with captions, translations, resizing for Reels, Shorts and TikTok, and simple motion from real product photos. We avoid AI avatars and deepfake spokespeople: disclosure rules apply, and buyers of considered products react badly to them.

For AI ads, your brand voice is written down before any AI tool writes a word: tone, words you use and avoid, claims that are allowed, and examples of ads that sound like you. That guardrails document goes into every brief and every tool, so AI ads sound like your brand rather than like every other advertiser using the same tools. It’s updated after each round of tests, as we learn which words and angles your buyers respond to.

Finally, compliance. Claims in AI-written copy must match what your site and product data say; reviews and testimonials must be real, as the FTC rule requires; and each platform’s ad policies apply to AI content as to any other. A person checks every ad before it runs.