Listings Amazon can match and shoppers choose.

Real Amazon results from ten seller accounts, shown anonymously, are in our Amazon Ads results.

What we can show is the method. Every rewrite in this service is checked against three Seller Central pages, the product title requirements, the bullet point requirements and the search terms guide, all read on 19 October 2026. The same team writes product copy and runs Amazon Ads and Google Shopping for stores, where the product title decides which searches a product can show for.

Amazon SEO starts with the words shoppers type. We collect search terms from the Amazon search bar’s suggestions, your Sponsored Products search term report if you run ads, and the listings that rank in the top three for each main search. That gives a list of phrases per product, sorted into the title, the bullets and the backend search terms, so no phrase is wasted by appearing twice.

The product title is the most important field, and its rules changed. As of October 2026, Amazon’s title requirements say titles must not exceed 75 characters including spaces, must not use the same word more than twice, must not contain promotional phrases such as “free shipping”, and must avoid characters like ! and $. Listings that break them can be suppressed. Item highlights add up to 125 more characters for materials or uses. We rewrite titles in Amazon’s suggested order: brand, style or flavour, product type, key attribute, colour, size or pack count, model number.

Bullet points come next. The bullet point requirements ask for at least three bullets, each starting with a capital and a short header followed by a colon, numbers one to nine written in words, a space between a number and its unit, and no comparative or performance claims unless the packaging backs them up. We write each bullet around one question a buyer has, such as fit, material, care or what’s in the box.

Backend search terms carry what the title and bullets can’t. Amazon’s search terms guide says the Generic keyword field has a byte limit and stops accepting text once it’s reached, and that brand names, ASINs, subjective claims like “best” and temporary words like “on sale” are not allowed. So we fill it with synonyms, spelling variants and abbreviations, in lowercase, separated by spaces, with no repeats from the title.

Words get a listing matched. Amazon doesn’t publish how it ranks matched listings, but listings that sell tend to rank above those that don’t, which is why images, A+ content and reviews are part of this service. We look at what buyers ask in questions and complain about in reviews, then answer it in an image or an A+ module, such as a size chart or a scale shot. If you run Sponsored Products, the ads bring the first sales to a rewritten listing, and the search term report shows which new phrases start converting.

Last, we track. Each listing gets a before-and-after sheet with its title, sessions, unit session percentage and the main searches it ranks for, read from Business Reports and Brand Analytics if you are brand registered. We check four and eight weeks after the change, and we roll the pattern out to the rest of the catalogue only once the first listings have moved.