Sample report
Your monthly report, minus the fluff.
Every month you get one plain-English report: what happened, what we changed and why, and what’s next. Here’s our ecommerce marketing report example, section by section.
What’s inside
Six sections, no screenshot dumps.
- 01
Summary in three lines
What happened this month, whether we hit the target, and the one thing that matters most next month.
- 02
Numbers by channel
Spend, revenue, ROAS and MER for Meta, Google and SEO, next to last month and the target.
- 03
Store reality check
Store revenue and orders next to what the platforms claim, so nobody counts the same sale twice.
- 04
What we changed and why
Every meaningful change: budgets, campaigns, creative, feed and tracking, with the reason behind it.
- 05
Tests and what we learned
Each test with its question, result and decision, so learning builds up instead of getting lost.
- 06
Next month’s plan
What we’ll do next, what we need from you, and the risks worth knowing about.
Format preview
What a page of the report looks like.
Here’s the page layout with the values hidden. To see it filled in, download the sample report: a sample in the exact format our clients receive. The business name and figures are illustrative, so you can judge the format and depth before your own first report.
Real report screenshots from client accounts, shown anonymously, are on our results page.
- Spend, revenue, ROAS and MER by channel
- Store revenue next to platform-reported revenue
- Changes, tests and next steps in plain English
Download the sample report (PDF)
6 pages. Sample Store Co. and every figure in it are illustrative.
| Channel | Spend | Revenue | ROAS | MER |
|---|---|---|---|---|
| Meta Ads | hidden | hidden | hidden | hidden |
| Google Ads | hidden | hidden | hidden | hidden |
| SEO | hidden | hidden | hidden | hidden |
| Total | hidden | hidden | hidden | hidden |
Summary
What we changed
Tests
Next month
FAQ
Questions about the report.
Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.
How often do we get a report?
Once a month, in plain English. Between reports we send updates by email and WhatsApp, and a video call is available when you want one.
Why do you report MER and not just ROAS?
Every ad platform claims credit for the same sales, so platform ROAS adds up to more revenue than you made. MER (total revenue ÷ total ad spend) can’t be inflated that way, so it shows whether marketing as a whole is paying off.
Can we see our numbers in between reports?
Yes. Ask about any number at any time and we’ll explain it in plain English. The ad and analytics accounts stay in your name, so you can log in and check any number yourself.
Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough