Start here · Paid audits

An e-commerce marketing audit with a fixed price and a fixed deliverable.

Our paid marketing audit is for store owners who want a thorough, independent look before committing to a retainer, or who want a second opinion on the agency they have. Choose one area or several: ads account, tracking, conversion rate, SEO or Klaviyo. Each audit ends with a recorded walkthrough and a ranked fix list you can act on with us, with your team or with another agency.

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200+ clients served 500+ projects delivered

Free marketing audit

We’ll check your ads, SEO, tracking and email together and send a PDF report within 2 workdays.

Three fields and you’re done. The PDF report shows what we found on your own pages and accounts, and the order we’d fix it in. It covers the problems we see most often:

  • A sales pitch in disguise
  • A list without priorities
  • Screenshots without explanation
Chat on WhatsApp Prefer to talk first? Send us your URL on WhatsApp.

Your PDF report comes by email. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this audit.

A relevant result

Real numbers, or none at all.

We only publish results from our own reports and platform exports, with the timeframe and data source.

Case study · four-store composite

Smaller stores, focused fixes and clearer numbers

  • 37 → 4Store A: “linen storage basket with lid”, one of 24 tracked terms
  • 28 → 3Store B: “fragrance free hand balm”, one of 18 tracked terms
  • 42 → 5Store C: “waterproof dog long line”, one of 22 tracked terms
  • 31 → 8Store D: “loose leaf breakfast tea tin”, one of 26 tracked terms
Format
Anonymous composite of four independent stores; each store’s results stay separate
Stores
Store A home storage, Store B personal care, Store C pet accessories, Store D specialty tea
Market
United States
Channels
Technical SEO, product feeds, purchase tracking, owner training
Timeframe
10–12-week projects between June 29 and September 30, 2026

The challenge

Focused e-commerce fixes for smaller stores. Across four short projects, we diagnosed search visibility problems, repaired important SEO and product-data issues, and rebuilt purchase measurement. Featured tracked keywords moved into Google’s top 3, top 5 or top 10, depending on the store. Owners left with cleaner tracking, clearer reporting and practical instructions for maintaining their own numbers.

What we did

  • Four independent US stores (home storage, personal care, pet accessories, specialty tea), each a 10–12-week project between June 29 and September 30, 2026: inherited noindex rules, competing variants, a stale sitemap and duplicate tag pages fixed store by store, with product-feed corrections alongside.
  • Purchase tracking rebuilt in each store: GA4 e-commerce events, purchase as a key event, the native Google purchase action primary, and Meta browser and server events sharing an order-based event ID. Each owner got a maintenance list, event-checking instructions and a reporting walkthrough.

Results

  • Store A, home storage: Search Console clicks 613 → 5,847 and average position 27.6 → 9.3 (28 days, June 1–28 vs August 24–September 20, 2026); “linen storage basket with lid” 37 → 4.
  • Store B, personal care: clicks 428 → 3,961 and average position 32.4 → 10.1 (June 23–July 20 vs September 1–28, 2026); “fragrance free hand balm” 28 → 3.
  • Store C, pet accessories: clicks 971 → 8,243 and average position 24.8 → 8.6 (June 8–July 5 vs August 31–September 27, 2026); “waterproof dog long line” 42 → 5.
  • Store D, specialty tea: clicks 319 → 2,749 and average position 35.2 → 11.4 (June 25–July 22 vs September 3–30, 2026); “loose leaf breakfast tea tin” 31 → 8.

Data source

Google Search Console (Performance report, web search, property level), Ahrefs Rank Tracker (Google US desktop, a fixed keyword list per store), Google Ads and Meta Ads Manager campaign reports, Google Merchant Center product status, GA4 event settings and each store’s order ledger. Money in USD; ROAS is attributed purchase value divided by ad spend, not profit.

Screenshot (redacted)

Twenty-four report screenshots, six per store: Search Console, Google Ads, Meta Ads, Merchant Center and GA4.

What’s next

The projects are complete. Each owner keeps a prioritized maintenance list, and the follow-up list covers the remaining limited and newly reviewed products.

A composite of four separate stores: each store’s figures stand alone and are never added together. Keyword positions come from Ahrefs Rank Tracker (Google US desktop), a different measure from the Search Console property averages.

See a sample report

Fit

Who it’s for

  • Founders who want an expert view before hiring an agency or a marketer
  • Brands with an agency or freelancer who want an independent second opinion
  • In-house teams that want a prioritized list of fixes rather than ongoing management
  • Stores that tried the free audit and want the full, detailed version

Want a quick look first? Our free growth audit gives the top five fixes across your channels at no cost. The paid audits go much deeper into one area at a time.

Problems we fix

Why most audits don’t lead anywhere.

  • 01

    A sales pitch in disguise

    Many “free audits” exist to sell a retainer, so every finding points to the same answer: hire us.

  • 02

    A list without priorities

    Eighty findings with no order leaves the team where it started, unsure what to do first.

  • 03

    Screenshots without explanation

    A PDF of charts doesn’t say why something matters or how to fix it, so nothing changes.

  • 04

    Platform numbers taken at face value

    An audit that trusts ROAS from Ads Manager without checking tracking against orders can recommend scaling the wrong campaigns.

  • 05

    One channel in isolation

    Ads audited without tracking, or SEO without the store’s speed and structure, misses the cause behind the symptom.

  • 06

    Nobody to ask afterwards

    Questions come up when the team starts the fixes, and the auditor has moved on.

In 1:10 · animated

Before we change anything, we check five things.

A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.

What we check first in a marketing audit, an animated explainer of 1:10 with on-screen captions and controls to pause.

Read the transcript
  1. What we check first in a marketing audit Five checks, starting with whether the numbers can be trusted.
  2. 1. Can the numbers be trusted? Before judging any campaign, we compare what the platforms report with your store’s orders. If tracking is off, that is finding number one. (Example store: the platforms together claim 67% more orders than exist.)
  3. 2. Does the spend pay back? We work out break-even ROAS from your real margins and judge on MER (total revenue ÷ total ad spend), not only on in-platform ROAS. (Example: a 40% margin breaks even at 1 ÷ 0.40 = 2.5.)
  4. 3. Channels checked together Ads audited without tracking, or SEO without site speed, misses the cause behind the symptom. We follow the path a buyer takes.
  5. 4. Where does the money go? Spend by channel and campaign, set against the orders each one really drives, shows which budget to move first. (Example account.)
  6. 5. Is every finding ranked? Eighty findings with no order help nobody. Each one gets an impact, an effort and a clear fix, ranked in the written report.
  7. Then we fix them, in that order. Want this checked on your marketing? The free growth audit covers all five, in writing.

Our approach

Five marketing audits, one way of reporting.

Every audit starts with the same question: can the numbers be trusted? Before judging campaigns, pages or emails, we compare what the platforms report with your store’s orders. If tracking is off, that becomes finding number one, because every other decision depends on it.

The ads account audit covers Meta, Google, Microsoft, Amazon, Pinterest or TikTok: structure, targeting, creative, bidding, search terms, product feeds and the gap between platform ROAS and your margins. For Google Shopping, it includes Merchant Center issues and feed quality; for bidding, whether targets such as target ROAS match your break-even point.

The tracking audit checks GA4, Google Ads conversions, the Meta Pixel and Conversions API and other platforms against store orders, plus consent mode and UTMs. The CRO audit reviews analytics funnels, recordings and the main templates on real phones. The SEO audit covers indexing in the Page indexing report, technical issues, collection and product pages and content gaps. The Klaviyo audit reviews flows, segments, campaigns and deliverability against Gmail’s sender guidelines.

Each finding gets the same treatment: what we found, why it matters in money or risk, how to fix it, who should fix it and roughly how much effort it takes. Findings are ranked by impact and effort, so the fix list reads as an order of work rather than a pile of problems.

A paid audit is read-only. We don’t change campaigns, settings or code while we look, so nothing moves under your team’s feet and every fix stays your decision. If we find something urgent on the first day, such as a purchase event that stopped firing or products disapproved in the feed, we tell you straight away instead of saving it for the report.

When the paid audit reviews work done by a current agency or freelancer, the report sticks to what the accounts show: settings, numbers and changes over time. That keeps the conversation that follows about facts, and gives you a fix list you can hand to them, to a new partner or to us.

You get the audit as a written report and a recorded video walkthrough of the most important findings, followed by a call to answer questions. If you’d like us to make the fixes afterwards, we quote them separately; if not, the report is written so your team or another agency can.

Audits can be combined. Ads plus tracking is the most common pair, because ad results can’t be judged without trustworthy conversions. For a wider view, a growth strategy sprint builds a 90-day plan across channels from the audit findings.

Five paid marketing audit types: ads account, tracking, CRO, SEO and Klaviyo
Pick one area, or combine several.

How we use AI here

How we use AI in a marketing audit.

A marketing audit covers a lot of data. AI helps us get through it, so the time goes into findings.

  • Large exports, read quickly

    Search term reports, product feeds and ad libraries are sorted and clustered with AI and scripts.

  • Pattern spotting

    AI flags repeated problems, such as the same disapproval across many products, for a person to confirm.

  • Findings by a person

    The fix list, its order and the estimates are written by us, not generated.

Where it doesn’t help: judgment. Which fix matters most for your store depends on your margins, stock and goals.

What’s included

Five audits to choose from.

  • Ads account audit

    Structure, targeting, creative, bidding, search terms, feeds and platform ROAS against your margins, for the channels you run.

  • Tracking audit

    GA4, ad platform conversions, server events, consent mode and UTMs, checked against store orders.

  • CRO audit

    Funnels, recordings, templates on real devices and the checkout, with a ranked list of fixes and tests.

  • SEO audit

    Indexing, technical issues, collection and product pages, structured data and content gaps.

  • Klaviyo audit

    Flows, segments, campaigns, forms and deliverability, with the missing flows listed.

  • Ranked fix list

    Every finding with impact, effort, owner and how to fix it, in order of work.

  • Recorded walkthrough

    A video walking through the findings that matter most, to share with your team.

  • Follow-up call

    A call to answer questions once you’ve read the paid audit report.

How each marketing audit finding is reported: what, why it matters, how to fix, owner and effort
Every finding is written to be acted on.

How we run it

Four steps, fixed in advance.

Scope and price are agreed before any access is shared. Typical timing: access on day one, the PDF report within 2 workdays of getting access, and the walkthrough on a video meeting when it suits you.

  1. Step 1

    Choose and scope

    You pick the audits; we confirm scope, access needed, price and delivery date.

  2. Step 2

    Access

    Read-only access to the accounts in scope, or exports where access isn’t possible.

  3. Step 3

    Audit

    Numbers checked against orders first, then each area reviewed against the marketing audit checklist.

  4. Step 4

    Report and walkthrough

    Written report, ranked fix list and recorded walkthrough, then a follow-up call.

Four steps of a paid marketing audit, from scope to walkthrough
Scope and price agreed before access is shared.

Pricing

Starting prices, in US dollars.

The audit is free. Paid work starts at these prices, and your exact cost is fixed in writing before any work begins.

  • Free marketing audit

    Free no obligation

    We’ll check your ads, SEO, tracking and email together and send a PDF report within 2 workdays.

    Get my free audit

  • After the audit

    Full marketing audit

    From $400 one-off

    Ads, SEO, tracking and email reviewed together, with one fix list.

    • Ads account audit
    • Tracking audit
    • CRO audit
    • SEO audit
    Start with the free audit

  • Fix sprint

    From $500 one-off, fixed scope

    The top fixes from the audit made.

    • The top fixes from the audit, ranked by impact
    • Tracking gaps closed first
    • Ad and page fixes made in your accounts
    • A re-check once the fixes are live
    Ask about this option

All prices are starting prices in US dollars. Custom work beyond these options is quoted after the audit.

Deliverables

What you get

  • A written report for each audit you choose
  • A ranked fix list with impact, effort and owner for every finding
  • A recorded walkthrough of the most important findings
  • A follow-up call to answer your team’s questions

See the format in our sample audit (PDF), made for a sample store with illustrative figures.

Pricing

How pricing works

Each audit has a fixed price, agreed before we start, based on the size of the account or store. The full marketing audit starts at $400, one-off, and an audit across several channels is quoted as one project.

Not ready to pay? Start with the free growth audit.

By industry

What changes for your category.

  • Jewelry

    Jewelry audits pay special attention to product data and trust: Merchant Center attributes, image quality, reviews and returns information, and how gift seasons are planned.

  • Fashion & apparel

    Fashion audits focus on catalog scale: feed variants, size data, filters, returns in the numbers and how creative is refreshed.

  • Luxury & high-ticket

    High-ticket audits look at long buying cycles: attribution windows, retargeting, inquiry tracking and how single items are handled in feeds and SEO.

Sources

The documentation we work from.

Platform rules change. These are the official pages we check the work against, so you can check it too.

FAQ

Straight answers.

Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.

How is the paid marketing audit different from the free audit?

The free audit gives the top five fixes across your channels. A paid audit goes deep into one area, checks every part of it, and comes with a full fix list, a recorded walkthrough and a follow-up call.

Do we have to hire you afterwards?

No. The report is written so your team or another agency can act on it. If you want us to make the fixes, we quote them separately.

What access do you need?

Read-only access to the accounts in scope, such as ad accounts, GA4, Search Console, Merchant Center or Klaviyo. Where that isn’t possible, exports and screenshots work for most checks.

Can you audit our current agency’s work?

Yes. We review the accounts and results on the same checklist, focus on facts rather than opinions, and keep the findings between you and us.

How long does an audit take?

It depends on the audit and the size of the account or store. We confirm the delivery date when we agree the scope.

Which paid audit should we start with?

Usually tracking, or ads plus tracking, because every other judgment depends on trustworthy numbers. If you’re unsure, the free audit will point you to the right one.

What happens to the fix list after the call?

It’s yours to keep and use. Most teams work through it from the top, since the order already accounts for impact and effort. If questions come up while you make the fixes, send them over and we’ll answer them in writing.

Related guides

Read before you decide.

All Buying guides guides

Free growth audit

Find out what’s holding your store back.

Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.

  • Written audit as a PDF, delivered within 2 workdays (see a sample)
  • A video meeting to go through it, if you want to discuss next steps
  • Free and no obligation
  • Read-only access or screenshots are enough
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