Free tool
Will this sale actually make money?
This free discount profit calculator shows how many extra orders a discount needs to beat a normal week, and the deepest discount…
Blog
Guides for growing an online store.
Practical guides on Meta Ads, Google Ads, e-commerce SEO and measurement for Shopify and WooCommerce brands, written from real account work.
Tools
Free tools.
Free tool
Which search terms are wasting my Google Ads budget?
This free negative keyword finder spots search terms and words that keep costing money without converting, and gives you a negative keyword…
Free tool
Are too many ad sets holding my Meta ads back?
This free Meta ad set structure checker shows which ad sets get enough results to learn, and which to merge, from one…
Free tool
Which of my products make money on Google Shopping?
This free Shopping product profit checker sorts every product into winners, losers and not-enough-data, and exports labels to act on it.
Free tool
How much can I pay to win a new customer?
This free max CAC calculator gives your safe maximum cost per new customer, from first-order profit, repeat orders and how long you…
Free tool
What’s my real ROAS after returns and double-counting?
This free true ROAS calculator walks the revenue your ad platforms claim down to the profit your store actually keeps.
Free tool
Should I run Performance Max or Standard Shopping?
This free Performance Max vs Standard Shopping quiz asks 11 questions about your account and gives a recommendation with the reasons behind…
Free tool
Are my pages competing with each other on Google?
This free keyword cannibalization checker finds pages that split clicks for the same searches, and whether to merge them or give each…
Free tool
Is my ad creative dying?
This free creative fatigue checker reads your daily ad report and shows which ads are wearing out and how many days they…
Free tool
Did my ad test find a real winner?
This free AB test significance calculator takes clicks and conversions for each ad and tells you whether the winner is real or…
Free tool
How long will my ad test take?
This free ad test duration calculator shows how many days and dollars a fair creative test needs at your budget, before you…
Free tool
Where should my next $1,000 of ad spend go?
This free ad budget allocation calculator finds the channel where extra budget still earns more than it costs, from two months of…
Monthly email
One practical e-commerce marketing guide a month
The month’s most useful guide on Meta Ads, Google Ads, SEO or tracking, in one short email.
Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough