An ecommerce SEO audit that ends in a fix list, not a 90-page PDF.

An ecommerce SEO audit starts with the data Google already gives you. We read the Page indexing report in Search Console to see which URLs are indexed, which are excluded and why. Then we compare that list with the products and collections the store actually sells. The gap between the two is usually where the first fixes are.

Next we crawl the store the way a search engine would, with Screaming Frog, and pull server or CDN logs where the host allows it. The crawl shows broken links, redirect chains, duplicate titles and thin pages. The logs show where Googlebot really spends its time. On large catalogues the two views often disagree, and that disagreement is a finding in itself.

Filters get their own section. Google’s guidance on faceted navigation says filter URLs can waste crawling, and suggests keeping unwanted combinations out of the crawl or returning a 404 when a combination has no results. We list every filter parameter the store produces, then mark which combinations deserve to rank (say, “black leather boots”) and which should stay out.

Duplicate URLs come next. For each template we check the canonical tag against Google’s advice on consolidating duplicate URLs. We also check that internal links point at the canonical version, not a variant, a tracking parameter or a collection-path copy of the product. On Shopify the fix is usually a small edit in the theme’s Liquid, and the fix list names the file.

Product pages are checked against Google’s product structured data documentation: name, image, price, currency, availability, and review markup only where real reviews show on the page. We test a sample of templates and compare the markup with what a shopper sees, because a mismatch between the two is a common reason product rich results disappear.

Speed is measured with field data where it exists. Google’s Core Web Vitals treat a page as good when Largest Contentful Paint is within 2.5 seconds, Interaction to Next Paint is under 200 milliseconds and Cumulative Layout Shift is 0.1 or less. We name the apps, scripts and images behind each failing template, rather than quoting one score for the whole site.

Everything ends up in one fix list. Each item has the affected URLs, why it matters, the fix, who should do it (a developer, a writer or you), a rough effort and an impact rating. The list is ranked, so the top items are the ones worth doing this month. A seo audit checklist with hundreds of equal warnings is a crawler export, not an audit.

Search Console results from stores we work on are on our fashion page (clicks from 13.7K to 328K) and our jewelry page (9.74K to 276K). That kind of growth starts the same way an audit does: find what holds the store back, fix it in order, then measure. Kashif builds in PHP, WordPress and Liquid, so the fixes in the list are written the way a developer needs them.

After delivery we walk through the fix list on a call. You can hand it to your own developer or ask us to make the fixes. Either way, each item is written so that someone who wasn’t on the call can follow it, and we re-crawl after the fixes go live to confirm the indexing problems are gone.