Video editing for brands that film but don’t edit.

Part one of video editing is the style guide, made once. Before the first video editing job we agree how your videos look and sound: fonts and colours for on-screen text, the caption style, the intro and outro (or none), the music mood, the pace, and how your logo appears. It fits on one page, and every editor who touches your footage works from it, so video 40 looks like video 1.

Part two of video editing is the hand-off, made simple. You upload raw footage to a shared folder (phone clips are fine) with a short note: what the video is for, where it will run, and anything that must or mustn’t be included. For regular clients we set up a brief form so the note takes two minutes. Long recordings such as talks, webinars or interviews come with a rough idea of the best moments if you have one; if not, we find them.

Part three of video editing is the video editing itself. We select the strongest takes, cut out pauses and repeats, structure the video so the point arrives early, and add captions, on-screen text, B-roll and motion graphics where they help. Sound gets cleaned (noise, echo, levels) and mastered to a consistent loudness, and colour is corrected so skin and products look as they do in life. Our in-house pipeline covers editing, motion graphics, captioning and loudness mastering, which keeps a series consistent.

Part four of video editing is review. You get a first cut with a link where you can leave comments at the exact second, then a final cut with your changes. Most edits need one round of changes if the brief was clear; we’d rather ask a question before the edit than guess and recut. Captions are checked by a person against the audio, because automatic captions mishear names, products and numbers.

Part five of video editing is delivery for every platform. Each finished video is exported in the sizes it needs: 9:16 for Reels, TikTok and Shorts, 1:1 or 4:5 for feeds, 16:9 for YouTube and your website, plus caption files (SRT) for platforms that take them. Text sits inside each platform’s safe zone so buttons don’t cover it. Music is licensed for the use you need, including ads, and we keep a record of each track. Our client video work is shown anonymously: see real campaign results in our YouTube Ads results and TikTok Ads results.

Monthly video editing packages suit brands that film regularly. You get an agreed number of finished videos or edited minutes each month, a fixed turnaround and the same editors who know your style. Projects suit one-off needs: an event recap, a course, a set of testimonials from real customers who agreed to appear. Either way, we tell you before starting if the footage can’t support what you want, for example if the sound is too poor to save.

Good video editing starts before the footage arrives. New clients get a one-page filming guide written for phones: shoot in daylight facing a window, keep the phone horizontal or vertical as the platform needs and never switch mid-clip, record a few seconds before and after each take, use a cheap clip-on microphone for anything spoken, and film more close-ups than feels necessary. Those five habits fix most of the problems we otherwise spend editing time on, and they cost nothing.

Video editing sits next to the rest of our video work. Our video editing services also include an honest note at the start of each job if the footage has a problem we can only partly fix, such as wind noise, low light or a shaky camera, and a short filming tip sheet so the next batch is easier to edit and looks better. Long recordings can become a month of short clips through our Reels, Shorts and TikTok editing, finished ads can be cut into every length with ad cutdowns and versioning, and our captions and subtitles service covers translated subtitles for other markets.