Turn more Shopify visitors into orders, inside your own theme.
As a Shopify CRO agency, we work with stores that want more of their visitors to buy, by fixing product pages, the cart drawer, speed and checkout in your theme code. It starts with a free audit report within 2 workdays, and every change is measured on real orders.
Free and no obligation. We only need your store URL to start.
Live audit · product pageScanning
Add to cart
first screen
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Pop-up or banner covers the product8 of 14
Price visible7 of 14
Add-to-cart button visible3 of 14
✓ Fixed in your theme
Your PDF audit within 2 workdays
Our phone test of 14 store product pages, first screen, 18 Oct 2026. The phone is a drawing.
Free Shopify CRO audit
We’ll check 20 places your store loses buyers and send a PDF report within 2 workdays.
Three fields and you’re done. We go through the store on a phone the way a new shopper does, read the theme and the app list, and write up what we find, ranked by the orders it touches.
20 checks across the product page, cart drawer, checkout, speed and tracking
A PDF report on your own store with the ranked list of fixes, plus a video meeting if you want one
No logins needed; read access to Shopify reports is optional and asked for in the chat
Chat on WhatsAppPrefer to talk first? Send us your store URL on WhatsApp.
Your PDF report comes by email. If you want to discuss going ahead after reading it, we’ll set up a video meeting. We use your details only for this audit.
Results
Shopify CRO results, each with its source and date.
A client store’s numbers before and after, what we measured on 40 well-known store sites, and the same speed work on our own site. Client data is anonymized and shown with permission.
Client result · Shopify
Shopify CRO for a US home-goods store: conversion rate from 1.59% to 2.86%
Home organization products and soft furnishings, US. Before: July 1–30, 2026 · changes: July 31–August 14 · after: August 15–September 13, 2026 (30 complete days each, USD).
For a US home-goods Shopify store, we improved mobile product pages, rebuilt the cart drawer, removed unused app code and simplified checkout settings during July 31–August 14, 2026. Comparing the 30 days before the work with August 15–September 13, conversion rate increased from 1.59% to 2.86%, add-to-cart rate from 5.04% to 7.53%, and net revenue per session reached $2.60.
1.59%→2.86%Shopify conversion rate, sessions that completed checkout
5.04%→7.53%Add-to-cart rate
$1.39→$2.60Net revenue per session
Shopify Analytics, conversion rate breakdown, August 15–September 13, 2026 (after). Anonymized, shown with permission.
The product pages are clearer, the cart is easier to use on mobile, and customers can see the delivery information before checkout. We now have a much clearer view of how the store is converting.
Joshua T.Founder, US home-goods store
What we changed
Product pages: dimensions, material details, delivery estimates and the returns policy moved closer to the purchase controls; better variant selection and a sticky Add to cart button on phones.
Cart drawer: reliable quantity editing and item removal, the subtotal and shipping policy easy to find, and a clear place for the checkout button on smaller screens.
App cleanup: three unused storefront apps removed with their leftover theme snippets, a duplicate promotional overlay gone, and nonessential widgets deferred away from the first product view.
Checkout: no account login required, eligible accelerated payment options switched on, and the same shipping, delivery and returns information on the product page, in the cart and in checkout settings.
Shopify conversion rate and sales, 30 days each
Metric
Jul 1–30
Aug 15–Sep 13
Sessions
21,846
22,391
Sessions with cart additions
1,102
1,687
Add-to-cart rate
5.04%
7.53%
Sessions that reached checkout
728
1,162
Reached-checkout rate
3.33%
5.19%
Sessions that completed checkout
347
641
Conversion rate
1.59%
2.86%
Net sales
$30,412.58
$58,316.42
Net revenue per session
$1.39
$2.60
The Shopify conversion rate rose 80.2%, a gain of 1.27 percentage points. Add-to-cart rate rose 49.4% and net revenue per session 87.1%, while sessions rose 2.5%; the percentages use the counts before rounding. Both conversion reports use the same Online Store scope, US session-country filter, human-traffic filter and open-funnel setting. This is a sequential before-and-after comparison: it describes the change over those periods, not an isolated split-test lift. Both windows sit before Shopify’s September 2026 session-measurement change. Net sales exclude shipping and taxes: $63,704.81 gross sales minus $3,427.16 in discounts and $1,961.23 in sales reversals gives $58,316.42, or $2.60 across 22,391 sessions.
The other two reports
Shopify Analytics, conversion rate breakdown, July 1–30, 2026 (before): 1.59% conversion rate across 21,846 sessions.Shopify Analytics dashboard, August 15–September 13, 2026 (after): $58,316.42 net sales, 22,391 sessions, 641 orders.
What we found on real store sites in October 2026
8of 14
product pages were covered by a pop-up, cookie banner or country picker on the first phone screen
pop-ups wait until a shopper scrolls or opens a second page, so the product shows first.
Our phone test of 14 product pages, 18 Oct 2026
3of 14
product pages showed the add-to-cart button without scrolling
price, variant picker and button sit in the first screen, with a sticky button on long pages.
Our phone test of 14 product pages, 18 Oct 2026
18of 36
store homepages loaded 100 or more script tags
app scripts that no longer earn their place are removed and rebuilt in the theme.
Our raw-HTML read of 36 homepages, 18 Oct 2026
11of 37
homepages stated a free-shipping threshold anywhere in the page
the cart drawer shows how far a shopper is from free shipping.
Our survey of 40 store sites, 18 Oct 2026
Well-known stores, mostly on Shopify, one visit or fetch each from one location. Raw HTML misses what scripts add later, so script counts are a floor. Full method in our test logs.
The same checks on our own site
Before launch, a background on our inner pages moved when the web font loaded. We fixed it and measured again. This site now scores 99 for mobile performance in Lighthouse 12, with the largest content shown in 1.9 seconds.
0.23→0Layout shift (CLS) on our inner pages, after the fix
1.9 sLargest Contentful Paint, home page, mobile lab run, 17 Oct 2026
Brands we’ve worked with
How we measure
How we prove a change worked, before we call it a win.
A Shopify conversion rate moves with sales, emails and new ads as much as with design. So every change is dated, and we read it against a fixed window on each side.
14 days before: conversion, add-to-cart and checkout rate, by device
Change goes live, date logged
14 days after: the same numbers, the same split
Tracking checked first
We confirm the add-to-cart and purchase events still fire after each release, or the numbers mean nothing. Our checkout tracking work covers this.
Split by device
Phones and desktops are read apart, because a change that helps on a 390 px screen can do nothing on a laptop.
Sales and launches flagged
A sale, an email send or a new ad campaign inside either window is written next to the result, since it can skew a before-and-after reading.
A/B test when traffic allows
Bigger changes go into a split test when the store has enough orders to read one in a few weeks; smaller fixes go live and are watched.
What’s included
What Shopify CRO includes, stage by stage.
Five stages, in the order a shopper meets them. Each card names the number it’s meant to move.
01
Product page
Moves Add-to-cart rate
A variant picker that shows sold-out sizes and switches the image
Delivery date, returns and payment options next to the button
Reviews where shoppers look for them
02
Cart drawer
Moves Checkout rate
Free-shipping progress at a threshold that suits your order value
One relevant add-on, not a carousel
Delivery estimate and express payment buttons
03
Checkout
Moves Completed checkouts
Branding, express payments and payment order set up
Checkout extensions for trust messages and offers on Shopify Plus
Discounts on Shopify’s own features and Functions
04
Speed and apps
Moves Every step, on phones
Unused app scripts removed and apps rebuilt as theme sections
Images sized, and lazy-loaded below the fold
Core Web Vitals checked per template
05
Measurement
Moves Confidence in the result
Purchase events checked after each release
A dated log of every change
Before-and-after by device, A/B tests where traffic allows
Everything is built in a copy of your live theme and previewed on 3 phone sizes and 2 desktop browsers before it goes live.
In 1:10 · animated
Before we change anything, we check five things.
A short animated walk-through of the first checks in our audit. No sound needed: everything is on screen, and the transcript is below.
What we check first in Shopify CRO, an animated explainer of 1:10 with on-screen captions and controls to pause.
Read the transcript
What we check first in Shopify CRO Five checks on the product page, cart and checkout.
1. What do the apps cost in speed? Pop-ups, badges, timers and review widgets each add scripts that slow product pages on phones. (Example store.)
2. Does the cart drawer sell anything? Items and a checkout button, but no shipping threshold, delivery date or relevant add-on. (Example cart drawer.)
3. Does the variant picker behave? Sold-out sizes look selectable, swatches don’t change the image and the price doesn’t update. (Example product page.)
4. Are trust details near the button? Returns, delivery times and payment options sitting in the footer instead of by add-to-cart. (Example product page.)
5. Is checkout configured? Express payments, address autocomplete and checkout branding left on defaults. (Example checkout.)
Then we fix them, in that order. Want this checked on your store? The free growth audit covers all five, in writing.
How we work
How our Shopify CRO work runs in the theme.
Shopify CRO starts with Shopify’s own numbers. Its behaviour reports show sessions, added to cart, reached checkout and conversion, so we split those by device and landing page and compare them with GA4. Then we read the theme code and the app list, because on most stores the problems sit in what the theme loads and how it was set up.
Product pages come first, because that’s where most shoppers decide. The changes are theme edits in Liquid and JavaScript, built as sections and blocks you can still edit in the theme editor. The cart drawer comes next: we build its features in the theme where we can and use an app only when it does something the theme can’t, since every app adds code to every page.
Speed matters most on phones. We remove scripts that stayed behind after an app was uninstalled, size images and check each template against Google’s Core Web Vitals: main content within 2.5 seconds, a response to taps within 200 milliseconds and layout shift of 0.1 or less.
The checkout follows Shopify’s rules. All stores can set checkout branding, express buttons such as Shop Pay and the order of payment methods. On Shopify Plus, checkout UI extensions add content inside the information, shipping and payment steps, and Shopify Functions run custom discount logic inside Shopify instead of through theme scripts. We say which ideas your plan allows before anything is built.
Kashif and the team build Shopify themes, custom apps and checkout tracking, so the people who find a problem are the people who write the fix. If you want a full ranked list across every page type before any build, our CRO audit covers it, and conversion rate optimization covers stores on other platforms.
What your plan allows, said before anything is built.
Process
From free audit to measured changes, in five steps.
Nothing is charged until you’ve seen the problems and the price.
Day 0
Send your store URL
Three fields above, or a WhatsApp message. Nothing to install.
You get a reply by email or WhatsApp within 24 hours on workdays
Within 2 workdays
PDF audit
We check the 20 points on a phone and a desktop and write up what we find on your own pages.
You get the PDF report with the ranked list of fixes
2 workdays after the video meeting
Plan and price
The fixes you choose, scoped with what your Shopify plan allows.
You get a fixed price and timeline
As agreed in the plan
Build on a theme copy
Changes made in a copy of the live theme, previewed on phones, then published together.
You get your old theme kept as a backup
14 days after launch
Measure
Conversion, add-to-cart and checkout rate compared with the 14 days before, by device.
You get a short report in plain words
Pricing
Three ways to work with us, priced before we start.
The audit is free. The paid options start at these prices in US dollars, and yours is fixed once we’ve seen the store.
Free PDF audit
Freeno obligation
The 20 checks on your store, written up within 2 workdays.
Can’t find yours? Ask on WhatsApp or by email and we’ll answer it.
What is Shopify CRO?
It’s conversion rate optimization done on a Shopify store: changes to product pages, the cart, speed and checkout settings that help more visitors buy, measured on real orders.
Is the Shopify CRO audit really free?
Yes. The 20 checks, the PDF report and the video meeting cost nothing and come with no obligation. You pay only if you then ask us to build the fixes, at a fixed price agreed first.
What is a good Shopify conversion rate?
It depends on your products, prices, traffic sources and devices, so one benchmark misleads. Comparing your own store by device and channel over time tells you far more.
Can you change the Shopify checkout?
Partly. Every store can set branding, express payments and payment order. On Shopify Plus, checkout UI extensions add content inside the checkout steps. We say which options apply before building.
Do we need more apps to improve conversion?
Usually fewer. Many conversion apps add scripts that slow the store down. We build what we can in the theme and keep only the apps that do something it can’t.
Will changes break our theme?
No change touches the live theme until it’s ready. We work on a copy, test it on phones and desktops, and keep your current theme as a backup you can switch back to.
Do you run A/B tests on Shopify?
Yes, when traffic is enough to read a result in a sensible time. For smaller stores we make the clear fixes and compare the 14 days before and after, by device.
Your free audit
Send your store URL. The PDF report follows in 2 workdays.
Same 20 checks, same PDF report, no obligation. If your store already converts well on phones, the report says so, and you’ll know where not to spend money.
Fixes ranked by the orders they’re likely to touch
If you want us to build them: within 2 workdays of the video meeting, a fixed-scope plan and price
Chat on WhatsAppQuestions first? WhatsApp is the fastest way to reach us.
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