Free tools
Calculators for e-commerce marketers.
Quick checks for the numbers behind your ads. Everything runs in your browser. Nothing you type is stored or sent, unless you ask us to email you the result.
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Free tool
Ad budget planner
This free ad budget calculator turns a revenue target into the ad budget it needs, split across Meta, Google and other channels, with a…
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Free tool
Are my pages competing with each other on Google?
This free keyword cannibalization checker finds pages that split clicks for the same searches, and whether to merge them or give each its own…
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Free tool
Are too many ad sets holding my Meta ads back?
This free Meta ad set structure checker shows which ad sets get enough results to learn, and which to merge, from one export.
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Free tool
Break-even ROAS calculator
This free break-even ROAS calculator works out the ROAS your ads need before they make money, from your average order value and costs. Runs…
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Free tool
Did my ad test find a real winner?
This free AB test significance calculator takes clicks and conversions for each ad and tells you whether the winner is real or just luck.
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Free tool
How long will my ad test take?
This free ad test duration calculator shows how many days and dollars a fair creative test needs at your budget, before you start it.
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Free tool
How much can I pay to win a new customer?
This free max CAC calculator gives your safe maximum cost per new customer, from first-order profit, repeat orders and how long you can wait.
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Free tool
Is my ad creative dying?
This free creative fatigue checker reads your daily ad report and shows which ads are wearing out and how many days they have left.
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Free tool
LTV:CAC calculator
This free LTV CAC calculator compares what a customer is worth with what they cost to win: LTV:CAC ratio, payback period and first-order profit,…
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Free tool
ROAS calculator
This free ROAS calculator works out your return on ad spend and shows at once whether it clears your break-even point. Free, runs in…
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Free tool
Should I run Performance Max or Standard Shopping?
This free Performance Max vs Standard Shopping quiz asks 11 questions about your account and gives a recommendation with the reasons behind it.
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Free tool
Tracking health check
This free tracking health check runs 12 checks for GA4, the Meta Pixel and Conversions API, Google Ads conversions and consent, scored by impact,…
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Free tool
UTM builder
This free UTM builder makes clean campaign links: lowercase, hyphens, no spaces, and a preview of the GA4 channel each link will land in.…
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Free tool
What’s my real ROAS after returns and double-counting?
This free true ROAS calculator walks the revenue your ad platforms claim down to the profit your store actually keeps.
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Free tool
Where should my next $1,000 of ad spend go?
This free ad budget allocation calculator finds the channel where extra budget still earns more than it costs, from two months of your own…
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Free tool
Which of my products make money on Google Shopping?
This free Shopping product profit checker sorts every product into winners, losers and not-enough-data, and exports labels to act on it.
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Free tool
Which search terms are wasting my Google Ads budget?
This free negative keyword finder spots search terms and words that keep costing money without converting, and gives you a negative keyword list.
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Free tool
Will Google disapprove my shopping feed?
This free Google Shopping feed checker reads your product feed and shows which products break Google’s rules, what to fix first and why.
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Free tool
Will this sale actually make money?
This free discount profit calculator shows how many extra orders a discount needs to beat a normal week, and the deepest discount you can…
Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough