Video script writing that films easily and sounds like you.

Part one of video script writing is the brief on one page: who the video is for, the one thing they should know or do at the end, where it will run, the length, and the claims we’re allowed to make. For a product, that means the facts we can prove; for a service, the steps and the outcome without promises. If the brief has two main messages, we write two videos.

Part two of video script writing is the hooks. Every video script comes with 3 to 5 opening options, because the first seconds decide whether anyone watches. Each one takes a different route in: the problem, the product in action, a question, a surprising fact you can back up, or a bold point of view. For ads, the hooks become test variants; for organic videos, you pick the one that suits you.

Part three of video script writing is the script itself, written to be spoken. Short sentences, one idea per line, contractions, the buyer’s words rather than your internal names, and natural pauses marked. A spoken minute runs about 130 to 160 words, so a 60 second script that runs to 250 words will either be rushed or cut on the day. We read every script out loud and time it before you see it.

Part four of video script writing is the shot list and storyboard. Each script line gets what’s on screen while it’s said: the shot (close-up, hands, wide), the action, any on-screen text or graphic, and a note for the person filming. Storyboard frames, drawn quickly with AI image tools for planning only, show framing and order so a creator or team member can film without a call. We don’t run studio or on-location shoots: we have no studio, camera crew or set. Live-action footage comes from you, filmed on a phone or camera to our shot list, or from creators we brief for the job.

Part five of video script writing is the checks. We check every claim against what you can prove, every testimonial against a real, permissioned source, and every line against the platform’s ad policies when the script is for an ad. The FTC’s Endorsement Guides apply to creator scripts too: a creator can only say what they actually experienced, so creator scripts are structures with prompts, not lines to recite.

The voice is yours. Before the first script, we read your best emails, posts and sales calls (or interview you for 30 minutes) and write down how you talk: words you use, words you’d never use, how formal you are, how you make a point. Every script is checked against that note, so script 20 sounds like script 1 and like you.

Scripts usually come in sets: a month of ad concepts, a series of explainers, a launch sequence. They connect to the rest of the plan through our video content strategy and content calendar, and we can edit the footage when it comes back. Revisions happen at script stage, where they’re cheap, not after filming.

Ad scripts get extra structure. Each video ad script follows the four beats (hook, proof, offer, call to action), with the hook options written as test variants and the proof tied to something you can show: the product working, a real review with permission, a demonstration. Organic scripts are looser and lean on a point of view, but every video script still ends with one clear next step.

We also write for the person filming. Shot notes say where to stand, what to hold, how long to hold a close-up and what to say if a take goes wrong, so a first-time filmer can follow them without a call. Good video scripts save more time on the filming day than they take to write.