Explainer videos that make the complicated part simple.

Part one is choosing the one thing to explain. An explainer video works when it answers one question well: how the service works, how to choose a size, what happens after you book. We collect the questions your sales team, inbox or reviews hear most, and pick the one that loses the most buyers. If there are 3 such questions, that’s 3 short explainers, not one long one.

Part two is the script, written to be heard. Short sentences, one idea per line, the buyer’s words rather than your internal names, and a clear next step at the end. A 90 second explainer video is about 200 to 230 spoken words, so every line has to earn its place. You approve the script before any animation starts, because that’s where changes are cheap.

Part three is the storyboard: one frame per line of the script, showing what’s on screen while it’s said. This is where accuracy is checked. If the explainer shows a process, a product part or a rule, we check each frame against your documentation or the official source and fix it before animation, because a beautiful diagram that’s wrong does more harm than no video.

Part four is the animation. We build explainers with motion graphics and 2D animation in our own Remotion-based pipeline, with your colours, fonts and logo, simple icon-style characters where people are needed, and 3D product shots in Blender when the product is physical. That pipeline has produced full course explainer series, so a set of explainers keeps one consistent look. Our client video work is shown anonymously: see real campaign results in our YouTube Ads results and TikTok Ads results.

Part five is the voice and captions. Narration is a professional voice-over you arrange, your own recording, or a disclosed AI voice that we direct line by line for pace and pronunciation. Captions are burned in for social and supplied as a file for YouTube and your site. The W3C’s WCAG guidance on captions treats captions on pre-recorded video as a Level A requirement, the most basic level.

Then the explainer video goes where the question is asked: on the service or product page next to the text it explains, in the booking or checkout flow, in the welcome email, and as a 9:16 cut for Reels, TikTok and Shorts. On your own site, a watch page and VideoObject markup help Google find it, as described in Google’s video structured data documentation.

Animated explainers age slowly, but facts change. We keep the project files, so when a price, rule or step changes, we update the frames that changed instead of starting again. A set of explainers can also share one visual system (the same colours, icon style, type and narrator), which keeps a series consistent when new videos join it months later and makes each update cheaper than the first video. Before handover we watch every explainer on a phone with the sound off, because that is how most people will first see it, and fix any caption or frame that doesn’t read at that size.