Industries
E-commerce marketing for jewelry, fashion and luxury brands.
We plan ecommerce marketing by industry, starting with the store types we know from real account work. Each has its own buying cycle, feed requirements and creative needs, so each gets its own playbook per channel.
Where we focus
Stores first, and the sectors we know.
- 01
Jewelry
High order values and long consideration. Trust signals, detailed product creative, Merchant Center attributes and plans for the Valentine’s Day, Mother’s Day and holiday peaks.
- 02
Fashion & apparel
Large catalogs, sizing and returns, drops and seasons. Dynamic product ads, UGC-style creative and targets that account for returns.
- 03
Luxury & high-ticket
Antiques, collectibles and luxury goods. Fresh feeds for one-of-a-kind stock, long retargeting windows and SEO for unique items.
- 04
Security services
Marketing for security companies: LinkedIn lead generation for business buyers, plus Google Business Profile, local SEO and search ads for people nearby.
- 05
Education & study abroad
Education marketing for course providers and study-abroad consultancies: lead ads, search, education portals, WhatsApp follow-up and webinars, judged on applications and enrolments.
- 06
Flight schools & aviation academies
Flight school marketing for aviation academies: YouTube and Reels, search, education portals and Google Business Profile, judged on discovery flights and enrolled student pilots.
- 07
Healthcare & medical
Medical marketing across the healthcare industry: hospitals and clinics, medical practices, healthcare education and health products sold online, each with its own channels and rules.
- 08
Real estate
Real estate digital marketing for developers, agents and brokers, rentals and commercial, and property portals: each segment planned on its own path and judged on site visits and deals.
- 09
Local businesses
Local business marketing for trades and home services, automotive services, clinics, and salons and studios: Business Profile, reviews, local search and ads, judged on calls and booked jobs.
- 10
E-commerce
Ecommerce marketing for online stores by business model: single-brand stores, multi-brand retailers, high-ticket and considered purchases, and subscriptions and repeat purchase.
Why it matters
The same channels, different rules.
Different buying cycles
A $40 T-shirt and a $4,000 antique don’t sell the same way. Attribution windows, retargeting and how fast we judge results change with the category.
Different feeds
Apparel needs size, color, gender and age group. Jewelry needs material and stone. One-of-a-kind stock needs fast refreshes. The feed sets the ceiling for Shopping.
Different creative
Jewelry needs scale and detail, fashion needs volume and try-on content, and high-ticket pieces need story and provenance.
Something else?
Selling in another category?
The free audit works for any Shopify, WooCommerce or BigCommerce store. Tracking, feed quality, account structure and SEO basics matter in every category, and the audit tells you plainly whether we’re a good fit for yours.