An in-house team that runs your marketing with confidence.

The reports show that the people running the workshops run real Search, Meta and SEO work every week, with results you can check. They don’t show a trained team’s results, because those depend on the team, the time it gets and the accounts it inherits.

Kashif has trained the people he worked with: as Digital Operations Head for a hospital client he ran the team that handled listings, ads and patient reviews, and the routines in our SOPs come from running client accounts since 2021.

Most training fails because it happens on a demo account and is forgotten by Monday. Our marketing team training happens on your own Google Ads, Meta, Analytics and store accounts, with your own campaigns on the screen. Each session ends with the team doing the task themselves while we watch, and a written SOP for doing it again. A typical programme is six workshops over six weeks, two hours each, for an in-house team of two to ten people.

The marketing workshops follow the gaps the audit finds. The usual set: Google Ads search terms and negatives, Shopping and Performance Max feeds, Meta Ads creative testing and audiences, SEO for product and collection pages, tracking and key events, and reporting that ends in decisions. Between sessions the team takes the free courses that match: Google’s Skillshop for Google Ads certification and Meta Blueprint for Meta’s courses and certifications.

Certifications are a useful floor, not the goal. As of October 2026, Google’s page on becoming a Google Partner asks agencies to have at least 50% of their account strategists certified, which shows how much Google values the basics. We go past them into the judgement calls: when to pause a keyword, when a creative is tired, when a drop in clicks is a tracking problem and not a ranking one.

Marketing SOPs are what remain after the workshops. Each one is a short, numbered checklist with screenshots: the weekly search terms review, budget pacing, the monthly SEO check, launching a sale, posting on the Business Profile. They live in your shared drive, the team edits them as the platforms change, and a new hire can follow them in their first week.

Training on live accounts needs safe access. We set each trainee’s level in Google Ads using the Admin, Standard, Read-only, Email-only and Billing levels in Google’s access levels guide, and review their changes in change history, which records who made each change. On Meta, business portfolio permissions separate full control from partial access, as explained in Meta’s permissions guide.

We measure training like any other marketing work. The audit at the start gives a baseline (wasted spend, untracked conversions, missed routines), and we repeat it eight weeks after the last session. For teams that want a senior lead after the training, our fractional CMO service runs the weekly review with them, and SEO consulting covers deeper search questions.