Marketing leadership every week, without a full-time hire.

These reports show channel results: search traffic that grew about 28 times over a year, and paid campaigns returning eight to nine times their spend. A fractional CMO is judged on something wider, the profit of the whole store after marketing, so these screenshots prove the team can run the channels, not that a CMO role made the difference.

Kashif has led marketing beyond single channels: as Digital Operations Head for a hospital client, where the job covered listings, ads, reviews and the team running them, and as digital marketing strategist for a high-ticket antique jewelry store in the US.

A fractional CMO is a senior marketing lead you share with a few other companies: a few days a month instead of a full-time salary. For a store doing a few crore a year, that is often the missing piece. The agencies run the ads, a freelancer posts on Instagram and someone sends emails, but nobody decides where the next rupee goes. Our fractional CMO for ecommerce brands takes that seat, sets the plan and answers to you on profit, not on clicks.

The centre of the role is the weekly KPI review: one sheet, one meeting, every week. It shows revenue, marketing spend, spend as a share of revenue, new customers and what each cost, repeat orders, conversion rate and margin after ads. Each channel reports into the same sheet, and the meeting ends with written decisions: what we change, who does it, by when. Decisions that worked stay in the log, and so do the ones that didn’t.

Ownership comes before strategy. Your business should own its ad accounts, analytics and store, with agencies added as users. In Google Analytics, Google’s user management page notes that the last user with the Administrator role can’t remove themselves, so we make sure that user is you. Google Ads offers Admin, Standard, Read-only, Email-only and Billing levels, and its access levels page warns that an account with one admin can lose access to its tags if that person becomes unavailable. On Shopify, partners get collaborator accounts with only the permissions they need.

Managing agencies is mostly reading what they did. Google Ads change history lists every change made in the past two years, with the email of the person who made it, so the weekly review checks real activity against the agency’s report. When a campaign runs on Target ROAS, we set the target from your margins, not from a round number, using Google’s Target ROAS guide.

Numbers only help if they agree. We check that Google Analytics key events mark the actions that matter (purchases, sign-ups, enquiries), that the ad platforms count the same orders and that the store’s own sales report is the final word. Our tracking and analytics team fixes what doesn’t match before any budget moves on it.

Every quarter starts with a 90-day plan: three to five priorities, a monthly budget and a launch calendar, the same output as our growth strategy sprint. The marketing leadership stays practical. Kashif and the team run Google, Meta, SEO and email for stores every week, so the person chairing your KPI review knows how each channel works from the inside.