Product video production that shows the product as it is.

Part one is the brief. For each product video we write down the 3 questions buyers ask before they order (how big is it, what is it made of, how does it work), the one reason it’s worth the price, and where each video will run. That decides the shots, the length and the ratios before anything is filmed, so nobody films 40 minutes of footage that answers none of them.

Part two is the footage, and here we’re plain about our limits. We don’t run studio or on-location shoots: we have no studio, camera crew or set. Live-action footage comes from you, filmed on a phone or camera to our shot list, or from creators we brief for the job. Most products film well on a recent phone with daylight, a plain background and a steady surface; our shot list says exactly which angles, close-ups and in-use moments we need, with example frames. We can also build videos without new filming, from your existing product photos, 3D renders and motion graphics.

Part three is the edit. We cut 15 to 60 second product videos that show the product in the first second, then its size, material, key feature and use, with captions and short on-screen text so the video works on mute. Our in-house pipeline covers motion graphics (Remotion), 2D animation, simple 3D product shots (Blender), AI narration when you want a voice-over, captioning and loudness mastering, so a product line gets one consistent look. Our client video work is shown anonymously: see real campaign results in our YouTube Ads results and TikTok Ads results.

Part four is the versions. Each finished product video is exported for the places it will run: 9:16 for Reels, TikTok and Shorts, 1:1 or 4:5 for feeds, 16:9 for YouTube and the product page, plus a short loop for collection pages. Amazon listing videos follow Amazon’s own upload rules in Seller Central (no external links, no review claims, no prices that can go stale), and we check those rules on each job because they change.

Part five is the product page itself, where our development background matters. A product video that slows the page costs sales, so we compress it, give it a poster image, lazy-load it the way web.dev recommends and add it as Shopify product media, which needs a theme that supports video according to Shopify’s product media help. Where it suits SEO, the video gets a watch page and VideoObject markup.

One rule runs through all five parts: the video shows the product as it arrives. No colour grading that changes the product’s colour, no AI scenes presented as real footage, no reviews or customer quotes we can’t show you the source of. The FTC’s rule on consumer reviews and testimonials bans fake and AI-generated testimonials, and accurate video also means fewer returns.

Delivery is simple. You get a shared folder of product videos with the masters, every ratio, caption files and a one-page note on where each video should go. If a product video underperforms as an ad or on the product page, we recut the opening or the order of shots rather than starting again, because most product videos fail in the first 3 seconds, not the last.