Free tool
Will Google disapprove my shopping feed?
This free Google Shopping feed checker reads your product feed and shows which products break Google’s rules, what to fix first and…
Blog
Guides for growing an online store.
Practical guides on Meta Ads, Google Ads, e-commerce SEO and measurement for Shopify and WooCommerce brands, written from real account work.
Tools
Free tools.
Free tool
Tracking health check
This free tracking health check runs 12 checks for GA4, the Meta Pixel and Conversions API, Google Ads conversions and consent, scored…
Free tool
UTM builder
This free UTM builder makes clean campaign links: lowercase, hyphens, no spaces, and a preview of the GA4 channel each link will…
Free tool
LTV:CAC calculator
This free LTV CAC calculator compares what a customer is worth with what they cost to win: LTV:CAC ratio, payback period and…
Free tool
Ad budget planner
This free ad budget calculator turns a revenue target into the ad budget it needs, split across Meta, Google and other channels,…
Free tool
ROAS calculator
This free ROAS calculator works out your return on ad spend and shows at once whether it clears your break-even point. Free,…
Free tool
Break-even ROAS calculator
This free break-even ROAS calculator works out the ROAS your ads need before they make money, from your average order value and…
Monthly email
One practical e-commerce marketing guide a month
The month’s most useful guide on Meta Ads, Google Ads, SEO or tracking, in one short email.
Free growth audit
Find out what’s holding your store back.
Tell us about your store. We’ll review your tracking, campaigns and SEO and send you a written audit with the top fixes, ranked by impact.
- Written audit as a PDF, delivered within 2 workdays (see a sample)
- A video meeting to go through it, if you want to discuss next steps
- Free and no obligation
- Read-only access or screenshots are enough